 | | | Michael Campbell
Nothing But 'Net
Look at what you'll discover:
* The past, present and future of internet marketing. You'll be
prepared to jump in and meet future challenges head on. You'll
find out where the customers are going and know how to get there
first. Michael will show you how to set up an Internet product
or service to solve their problems and supply their needs.
* How to choose keywords and domain names. You'll know exactly
how people use the Internet. Which search engines they use and
what words they are most likely to type in when looking for a
product or service just like yours.
* Amazing Web pages that search engines love. How to use page
titles, meta tags, paragraphs and links that rocket your site
to the top positions in search engines. Secret formulas so
powerful that you'll get, "found" ahead of, and instead of,
your competition.
* Tactics for using search engines to your advantage. Turn your
home page into a secret weapon that funnels enormous amounts of
qualified traffic to the rest of your website. How to create
killer, "hook" pages or, "doorway" pages while avoiding search
engine, "turn offs" in the process. Plus you'll get Michael's
proven strategies for announcing Web pages and getting them to
stay in the search engines.
* How to set up and use tracking systems for the greatest
success. How to set up a sales database. How to track which
website pages have been announced to what search engines. Know
exactly how well your sales letters and special offers are
working. How to mine the gold from within your own website
statistics.
* How to advertise to the newsgroups. Announce your pages to the
old guard of the Internet without getting flamed. Using coupons
and traditional advertising gimmicks for added incentive. How to
write effective newsgroup announcements while at the same time
maximizing your, "findability" and sales potential.
* Banner advertising. Find out the most effective places to put
banners. Learn the pros and cons of free banner advertising
programs. Find out how to determine if paid banners on major
search engines are worthwhile investment. Discover the types of
banner designs that generate click throughs and make sales.
* Effective use of email for electronic direct marketing. How to
harvest targeted email addresses without spamming. Discover the
secret tools and formulas Michael uses for writing sales letters.
How to merge sales letters with the information in the sales
database. How to personalize each sales letter. Using stock
responses to manage mountains of email. Plus how to use order
confirmations to start lifetime relationships with customers.
* Successful on-line shopping conditions. Find out how to
condition people to buy. Discover website layouts and designs
that sell. How to write like a pro and use typography to your
advantage, just like they do in printed catalogs. How to build
confidence and trust on every page. Techniques for toll free
order lines, on-line order forms and accepting credit cards over
the Internet.
* Favorite strategies for generating return visitors. How to
make your website a destination or community. How to make
visitors generate content for your site. Methods to make content
appear fresh daily or evergreen. Using on-line databases and
interactive forms to create relationships and make sales. How to
invert your database, turn it inside out and explode website
traffic in the process.
You can't lose when you buy this book!
Go to: http://activemarketplace.com/
Learn more about this author by clicking HERE! | | |
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