 | | | Ken Evoy Make Your Words Sell! - The Simple Art of e-Persuasion If you want to sell more ... Use the right words. Because words sell, not graphics. Sure, graphics set the stage -- used sparingly and imaginatively, they can substantially reinforce your sales message. To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers. The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed. So many people think ... "I Am Not a Writer", but - All of us are natural-born persuaders. You already know how to persuade people. This book shows you how to do it on the Net ... how to get your Unique Selling Position, (USP), headlines, sales copy and order form perfect. In other words, it shows you how to ... Make Your Words Sell! Make Your Words Sell! concerns itself with the only kind of Web copy of interest to serious Internet marketers the world over. It's about writing Internet sales copy that grabs attention – and holds it tight. It's about writing Internet sales copy that persuades, and motivates readers into action. To put it simply ... It's about writing words that sell on the Net. Here's what's included: 1) The Main Volume Make Your Words Sell! shows you how to write a Web site that sells your products and services. 2) Make Your Words Sell!... For E-mail This 76-page volume has all the answers to all your questions on how to write persuasive e-mail that sells. It even has all the answers to questions that you may not yet have even considered! Sometimes, what you don't know can hurt you. 3) Make Your Words Sell! ... For Your Online Store If you have an online store, or are thinking about starting one, you'll discover... * The single, "Most Wanted Response" that every store must aim for. It's so obvious, yet no one seems to be going for it! * How to craft a Storefront, (Home Page), that achieves its most important function. Only a smart handful of stores do this. * The simple secrets of writing a strong opener that pulls your visitor deeply into your store. * How to make the text links of your product directory work like mini-headlines. You'll also learn about what to do once your visitor gets past your Storefront and enters more deeply into your store. 4) Words that Trigger Automatic Response When, where, why and how to use the English language's strongest words and phrases, grouped according to purpose and effect. Make Your Words Sell! does more than reveal the secrets that Ken has used to propel SiteSell.com to its incredible success. Step by careful step, word by word, paragraph by paragraph, and page by perfectly crafted page, Make Your Words Sell! transforms you into the consummate copywriter who knows how to write to sell. Go to: http://myws.sitesell.com/
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