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Sherry Gordon
--TOP WEB BUSINESS/SUCCESS BUILDERS--
Hi!Last Day! -- This is Day Six of the e-seminar you
requested...
--In the first five days, we covered, of The Progression...
1.Starting with a populous, in-need, and willing-to-pay niche
market that isn’t saturated by other webmarketers (and that you
can enjoy)
2.A powerful, "hands-off" website
(--1--)
3.Great website set-up and copywriting
4.Well-targeted keywords
(--2--)
5.Getting links in to your site
6.Automating everything in sight
7.Adding in some (more and more?) of The Notable Extras
8.Focusing - economizing - persevering - and intensifying
(--3--)
9.Testing your results for the greatest profit potential
10. Thinking creatively, experimenting, and being ready to flex
and innovate
And of The Notable Extras...
1.Joining affiliate programs
2.Your own e-zine
(--4--)
3.An auto-responder course
4.E-books
5.Starting your own affiliate program
6.Submitting to pay-per-click search engines
(--5--)
--TODAY, we'll be wrapping up with the last four items of
The Notable Extras...
7.Having a back-end product/s to follow up with
8.Marketing to other countries
9.Being open to offline marketing avenues of all kinds
10. Joint venturing with others, both online and off
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7.HAVING A BACK-END PRODUCT/S to follow up with
This is one of the most basic marketing precepts, whether online
or off...Always think in terms of developing a "back end"--
something -else- to sell them. ...Whether or not they buy the
first thing.
Some marketers also call this "upselling".It just means, try to
milk that contact for all it's worth!It cost you -something-
(if only your time and webhosting fees)... so see if you can gain
from it as much as you can.
..Then the next sale costs -nothing-!
Some webmarketers who have experimented with different types of
websites have found it best to concentrate on only one product on
a site...And back-end -everything- else!
WHAT -SORT- OF BACK END?
Do you have one product? ...Start a product -line-.
Do you only have a service? ...Start a product to go along with
it.
Do you have only affiliate programs? ...Get a product.Or
information on another affiliate program to follow the
information on the first one.
Do you have only products or services of your own? ...Promote
those of an affiliate merchant, if they don't compete with, but
augment, yours.
(Wonder what to charge for something?SiteSell has also
transfigured the marketing world with "Make Your Price Sell!",
the only -scientific- way to price any product or service...
MYPS! allows you to survey prospective customers and--in an
ingenious way--get them to tell you what the -optimum- price for
your offering is.Read about it at:
http://myps.sitesell.com/granite.html-- or take advantage of the
free "Pricing Masters" e-course by sending a blank e-mail message
to:mailto:tpmsgranite@sitesell.net .)
Some affiliate merchants, as you may know, let you set up your
own e-store with a selection of their products.Most people
choose to make such stores prominent on their sites. ...But a
-more- selective one, perhaps, can also be used as a true back
end.
What if you'd like to promote -a number of- products, from
several different affiliate merchants?It's inconvenient to send
your website visitors off in all directions to different URLs...
Consider setting up a "Vstore".
A Vstore (http://www.vstore.com) allows you to pull together
items from many merchants into one online store that you design.
You can also embed specific product links into your webpages, so
that they link to your Vstore.The e-store is free to set up
(in fact, you can set up 10 of them!), and they have a -huge-
inventory, from many different companies.(Including many
companies that have regular affiliate programs.)
The commissions are similar to affiliate commissions...But you
get one monthly check.(And you can earn the same commission
when you buy from yourself!--not the case with many of those
companies' affiliate programs.)
Whatever back end/s you work up, you then have to decide how to
promote them -as- back ends...
HOW TO GET THEM FROM BACK TO "FRONT"
Traditionally, the back end product, in direct mail merchandising,
follows an order...A sales letter (or coupon?) for a different
(often more expensive) product comes with the widget you ordered.
Or perhaps you'll get something about the second product (or the
whole product line) in the mail later on, after you've become
convinced of the high quality of your widget.
On the web, a further option is possible...You may have seen
pop-up windows follow an order -or- come up if you go to an order
page but -don't- order. ...Maybe you'd like to order something
-else- instead!
Also, e-zines and auto-responder courses can be said to be
upselling devices.They ensure repeated exposures for your
selling/branding efforts ("disguised"--that is, played down--in
the valuable information you're giving your subscribers).
..Remember how I said that many e-marketers earn more from their
e-zines than from their websites?That's what "back-ending" is
all about.
The "front end" has to come first...But the back end ought to
follow.(It only makes sense!)
----------
8.MARKETING TO OTHER COUNTRIES &/OR IN OTHER
LANGUAGES
The international realm--this gets into a whole other vector of
marketing...You can focus on one other market (at a time?), or
open up to the whole world!
You could set up your website to allow for machine translation
into a selection of other languages by your visitors.(Just
click on any of those translation buttons you see on various
sites to find out about the companies that offer this.)
Or you can have your website (and other marketing angles)
translated into a specific different language...(See the wealth
of translation services offered here:http://www.worldlingo.com/
--at least for ideas. ...Even e-mail translation, for
international customer service.)
Set it up with its own domain name...And promote it in other
countries (or perhaps to other-language speakers in your own
country). ...Submit it to foreign language SEs and directories,
the whole bit--as if starting from scratch.
Gosh, there are a -lot- of affiliate programs that are only in
English...That'stoo bad, because there are loads of people
coming online in non-English-speaking countries.There's a whole
population out there waiting for people to direct their attention
to them!As "interpreters" of affiliate program products, as
affiliate merchants, as sellers...
This territory is definitely worth thinking about, for the
webmarketer who is looking outward. ...Forward to adventure!
----------
9.BEING OPEN TO OFFLINE MARKETING AVENUES of all
kinds
Another vector change for many...Webmarketing -OFF-line-??
Definitely a possibility!
I think I can extrapolate from my own experience...Once you're
"into" the web and webmarketing, you begin naturally to "think
'online'".So much happens for you online--and so much of the
good advice you run across is all about online happenings...
There -isn't- a whole lot of offline marketing advice that makes
its way into the media that webmarketers tend to monitor. ...The
vast majority of web Gurus mention it as an afterthought, if at
all.
But you know what?There are still, in the U.S., a lot more
people who -aren't- online than who are.And in other countries--
especially non-Western countries--the percentage, though growing
constantly, is -far- smaller.
And remember just a few months, or a year or a few back, when
-you- didn't know anything about e-commerce and websurfing?
..When you weren't even online??You did without it!--but you
still discovered things.So do a lot of other folks today, in
the same old ways.
Besides, not everyone who does surf and shop online will find
you!It's a tricky business to attract those folks, and it's
just as tricky a business for them to find what they're looking
for.Yet they -are- looking elsewhere, too...
So why not see if you can help them find you elsewhere?Unless
what you have to market is -only- for the online crowd--but even
then, you might be able to -entice- others online.
I said in the beginning that I would be thinking/speaking from
the perspective of the on-a-shoe-string businessperson...And
there are plenty of forms of offline advertising--TV, radio,
magazines, etc.--that are costly.But then, there are also
plenty that aren't. ...So look for them.
Stretch your thinking to include the world of offline advertising
and other forms of promotion...And I bet you'll come up with
some do-able ideas, if you haven't already.
Press releases are the mainstay of any offline marketer.All
sorts of periodical publications (including some -online-) are
always looking for newsworthy material--they -need- it!And a
press release is free.Send them to any newspaper, magazine,
professional journal, e-zine, etc. that you can think of--as long
as its readership is interested in some aspect of what you have
to offer.(The larger the readership, the better, of course.)
What else is free publicity for you?
..Your writing a column or a guest article (or even just a
question to a question-and-answer columnist?) that you can relate
to your website/affiliate programs.
..Joint ventures with businesses that have a paper newsletter,
or that engage in other offline types of advertising and
promotion (see more below).
..Joining clubs/associations, getting listed in paper
directories of various types.
..Being a speaker at seminars and conventions related to your
field.
..Selling books, audiotapes, or videotapes that tie in with your
website.
Then, a lot of advertising media that -can- be pricey doesn't
have to be...If you wheel and deal.Or focus on less expensive
localized markets.Or go in with other people (more joint
venturing).Or, as with direct mail marketing, target your
prospects -very- well.
As we discussed with pay-per-click SE advertising, economizing--
being frugal--doesn't mean not spending any money...It just
means spending your money wisely.Target, target, target--and
get it cheap or for free if you can.
Then, is there anything about your business that lends itself to
promotional -merchandise-??A clever pun on your domain name,
perhaps?A wonderful logo?
..Here's a company that handles sales of T-shirts, mugs, and/or
other items--with -your- design on them--from a store on your
site: http://www.clickbank.com/marketplace/?r=alliesunme&c=marketing&s=1&i=10&t=ClickBank_Marketplace.
You might not make a lot of money from them, but the advertising
value of someone wearing -your- T-shirt around is additional
"profit".
Oh gosh, and I almost forgot this!If you travel in a car much--
or park one in a place that gets much traffic--or have a -friend-
who does!...And if you have a memorable website domain name...
Get a "Web Decal" of your URL for your car window!:
http://www.webdecal.com/at.cgi/122591
..Why waste -any- golden opportunity for publicity?
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10. JOINT VENTURING WITH OTHERS, both online and off
Connecting up with others can lead to great things happening for
your business...
Some people will find you because they find and like your site.
Some will find you because of your query or suggestion to an
e-zine editor, or your participation in a discussion forum.Some
will learn of you from an article you write, perhaps; or an
article someone writes -about- you!
You never know what will come of "putting yourself out there" in
cyberspace. ...So get out there more!
Then, -you- might find others in any of those ways. ...And are
free to contact -them-.
Why do so?Joint venturing.
Joint venture marketing is simply about teaming up with another
businessperson... for mutual benefit.For more on the subject--
including who to look for and how to go about it--see my website
http://www.ThinkJointVenture.com.
Here, I just want to highlight the possibility.Teaming up can
save you money--it can also -make- you a lot of money, by
bringing you customers you wouldn't otherwise have reached.
..The customers already in another businessperson's pocket.
Think about it...Let's say you sell golfing books online.
Wouldn't you like to have, say, a guy with a golfing equipment
store endorse your great website to all the customers he keeps
in contact with?Personal endorsements are -very- powerful
motivators in overcoming natural sales resistance.And new
customers are the life-blood of any business.
Some JV partners will be glad to simply have a good deal to gift
their customers (subscribers, whatever) with.(Perhaps you can
offer his customers a freebie or a deal when they become -your-
customers.)
Some will need to be offered a cut of what you make off initial
sales to their customers.That should be okay--you're saving a
lot of money by teaming up and getting that endorsement...Your
new customers aren't costing you as much as those you get on your
own.
For some, you'll figure out a way to -trade- values and customers
(assuming both of you have customers)...Or perhaps you could
trade a product or service in lieu of a percentage.Anything is
a possibility--you can do whatever you want, as long as both (or
even more) parties agree.
An especially powerful clincher is to offer these "borrowed"
prospects an -exclusive- deal...A discount, a free gift, etc.--
something that the list holder has arranged for her valued
customers.Everybody definitely wins that way--and the offer
really stands out from other types of endorsements, like
affiliate programs.
Again, see www.ThinkJointVenture.com for some good brainstorming
ideas on how to come up with joint ventures of your own...How
to unearth good JV partners... And what to do when you find them.
And get creative with this...You'll look at those used-to-be
tedious e-mails and discussion forums in a new light!
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"AND SUDDENLY!"
Don’t sweat the extras.You don’t need them all; and certainly
not all at once!
One day you’ll think, "I’ve racked my brains, and I can -not-
come up with an idea for an e-book (auto-responder course, e-zine,
etc.) to offer through this site"...
Then one morning--while you’re lazing in bed, or are in the
shower, or are on a walk, or are communicating with someone
halfway across the world--the perfect idea will come to you.
And one thing will lead to another...When you were only an
affiliate and didn’t sell anything yourself, doors were closed.
Now you have your e-book idea--and... voilà!, you suddenly have
the basis for your own affiliate program.
You have an e-book, and suddenly you’re an author... with that
added stature.That gives you authority...So you write
articles (perhaps based on your e-book, or website content) for
other people’s e-zines.For print publications.And then,
perhaps, you think about a -print- book you could sell...And
suddenly it’s easier to get an agent and a publisher, because
you're already respected in your field and can show testimonials
that people like what you write.
And you're off and running! ...Serendipity takes a hand, and
rewards you for the good work and perseverance.All you have to
do is keep on "ideating"... and doing.
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And suddenly...We're at the end of the e-seminar!
Thank you for giving me the opportunity of sharing with you some
of what I've learned about webmarketing.I sincerely hope it's
been of use to you.
I also thank you for any follow-up you do via the links I've
given you, if they happen to lead to a commission for me.
Marketing Gurus would probably tell me I'm nuts for mentioning
it--but after all...
I'm "not a Guru"!I won't recommend any product or service that
I don't truly think highly of.And I've shown you in this course
(if you weren't fully aware of it already) how to use such links
to advantage--without pushing.That's the way -I- like to be
"sold"!...Let me choose, at my leisure, and let me decide from
the information given.I guess that "pressurelessness" is one of
the major things that appeals to me about affiliate marketing,
and webmarketing in general.
(By the way, in case you happen to be interested, my other website
is http://www.AlternativePetHealth.com. "Natural healing for the
animals you love and want to take very good care of".That's a
real labor of love...Also hosted with "Site Build It!", as you
might expect.)
I wish for you great success--however you define that for
yourself!
..Keep up the good work--and build your business strategically--
and that success will very likely come.
Sherry Gordon
www.AffiliatePrimer.com
www.ThinkJointVenture.com
(Now that you've finished the course, your feedback would be
most welcome:)
mailto:topwebseminar@affiliateprimer.com
----THE -VERY- END----
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