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The Net Auction Masters... an intensive 5-Day e-mail course
on how to join the Net Auction Game and WIN!
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If you have a friend who would benefit from taking this
course, please pass this on.Or tell that person to receive
the 5-day course by sending a blank e-mail to...
tnamsalliesunme@sitesell.net
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Refer to this course over and over again as you grow your
Net auction business.Print each e-mail out, pour yourself
a beverage of choice, bring along a pen to jot down some
ideas, and take it all to your favorite sofa. This is
serious -- you want your first actions to be effective.Go
for best learning results -- get comfortable. :-)
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<<TODAY>> Net Auction Masters 505
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Phew!This is our last session today.Thanks participating
in the Masters course.Your interest and enthusiasm have
added greatly to the already exciting subject of Net
auctions.It's going to be pretty dull around here tomorrow
without you.:-(
But let's not think about that now.There is still some
important material to cover before the bell for dismal rings
for the last time.
Where are we at?Over the past four days we discussed...
o FOCUS (the personal fuel to maximize success)
o PRODUCT (the item or service that customers want -- at a
bargain price)
o TARGETED TRAFFIC (the greatest advantage of a Net auction
business)
o AUCTION LISTING (the magnet that pulls that traffic to
your product)
o SOURCING GOODS (the key to ongoing growth of your e-biz).
What now?...
o SALES TRANSACTION (the actual income producer)
Ready?Let's begin!
--
A sales transaction is simply an exchange.Your buyer gives
you her money and you give her the solid gold widget she
just bought.Somehow that treasure (i.e., product) has to
get from you to your buyer.
So you need to...
1) Accept payment
2) Package and ship
But before you do either of those, you need to figure out a
way to keep records of WHO bought WHAT.
If you are like most folks, you will begin by just selling
an item or two.And those first auctions are so darned
exciting and interesting that you won't forget them --
especially the sales that happened overnight while you were
sleeping! (Talk about a hassle-free business!)
And if you stay small in scope, you won't have any problems
handling a few items, here and there.Details about each
item will be easy to remember.
But that won't last when you catch "Auction Fever."As you
become more involved and grow your Net auction business, you
will start creating problems for yourself if you don't have
some sort of a SYSTEM.
Be organized, right from the beginning.Develop an
effective record-keeping system.
The minimum information that you need to record is...
oName and contact information of your buyer
oDescription of what they bought
oHow and how much they paid you
oHow and when you shipped their goodies, including
tracking numbers or insurance information, if appropriate
oDates of everything
With an organized system, you can keep track of your
business and respond intelligently to inquiries about your
products and/or sales.And when it's tax time, it's easy to
fill in the required spaces on those government forms.
MYNAS! provides more details on how to "stay-on-top" of your
Net auction business and make it as streamlined as
possible.
http://mynas.sitesell.com
--
OK.With that in mind (and on the ledger), let's go back to
SALES TRANSACTION...
Before you list your item at an auction site, you need to
figure out what you will charge for shipping and handling.
There are only two choices...
1) Either the buyer pays the actual amount of the shipping.
2) She pays a set amount that is predetermined by you.
The predetermined amount is how many auction sellers are
able to set their prices so low.They start an auction at
one cent but charge a flat fee of $5 for shipping and
handling.
It may only cost a fraction of that amount to mail.If the
item sells for a lower-than-expected price, there is some
cushion.If the opposite happens, the extra money is profit
in the seller's pocket.
Always pay close attention to shipping and handling when you
are researching auction listings.Keep track of the
different rates for items in your category.This will help
you to decide your own shipping fee structure.
--
The auction is over.Your item sold.The auction site
contacts you confirming the sale and provides you with the
e-mail address of your buyer.
Now it's your job to follow-up with the customer.Remind
him of what he bought from you, the final sale price and the
shipping and handling charge.
And specify how you accept PAYMENT.
When Net auctions first began, almost every item was paid
for with checks or money orders.Today, this is no longer
the case.Almost every item is paid through online
payment.We recommend this option.
The best known and most widely used is PayPal, but there are
many other choices.Some auction sites have their own
payment systems.(Once again, MYNAS! has done the prep work
for you.)
http://mynas.sitesell.com
The one thing you never want to do is ask for cash!It's
still perceived as a security risk by many people and could
turn off potential buyers.
----SIDEBAR----
There are articles written about auction fraud.You may
have read some yourself.
The truth is that if you know what you're doing, you really
can't be defrauded, either as a seller or a buyer.In fact,
the advantages in the auction system rest with the seller,
rather than the buyer.
And the *best* truth is that most buyers and sellers are
honest people.
----SIDEBAR----
Next step in the sales transaction?You receive payment
from your buyer -- fulfilling his part of the exchange.
Now, it's your turn.And that means...
Shipping and handling.
Although not as exciting as other parts of the auction game,
shipping is a critical factor in your success.If your
buyer receives his box with grandmother's prize tea cups and
if it rattles when he picks it up, he's not going to be
happy.
However, packing really isn't all that difficult once you
understand how to ensure safe delivery.Initially, it might
change your lifestyle... as you become a "box fanatic" and
a recycling champion.:-)
You have several options for mailing service, such as the
Post Office, UPS or FedEx.The last two are be a bit more
expensive but if you are sending parcels internationally,
they are the service of choice.Don't forget the tried-and-
true bus lines, as well.
There are even companies who will pack items for you and
guarantee safe delivery.This is your best option for
larger, expensive items.
Your second and ongoing consideration will be how to find
the cheapest sources for packing materials.One of the keys
to consistent auction profits is to always be aware of
that bottom line.
Keep costs/expenditures as low as possible.If you are
selling in large amounts, a 20% reduction in your packing
materials will mean significant dollars in your bank
account.
Identify free or cheap sources of packing materials.More
importantly, do some detective work and locate your own
suppliers, online and offline.Do you have a local box or
bubble wrap producer or a paper company?
A reliable supplier will create ever-more independence --
and will let you drive past a dumpster without stopping.;-)
MYNAS! reduces your research time considerably and lets you
get on with other important parts of your business.
http://mynas.sitesell.com
--
And there you have it.A "bird's eye view" of a Net auction
business, a business that is perfectly suited to ANYONE.You
don't need a multi-million dollar ad budget, a staff of 50
and a Search Engine specialist working full time to succeed.
All you need are the resources and skills that you ALREADY
have and some solid information.With that you can be on
the road to financial independence.
A Net auction business is e-commerce at its most colorful
glory.It is the marketplace in its purest form -- an
exciting mix of all kinds of unique merchandise, fascinating
auction listings, dynamic pricing, direct supply/demand
outcomes and open communication between buyer and seller.
Most of us are familiar with quiet, unassuming offline
stores, that pride themselves on uniformity.Have you ever
noticed that you can go into any chain store, no matter
where it is located, and everything is presented in the same
way?If you know where the socks are in Omaha, you know
exactly where they are in Seattle.
That's reassuring to the customer but a trifle... boring.
The Internet has often been compared to the Wild, Wild West,
and in many ways, that is an appropriate comparison.In Net
auctions, you can allow your creativity and personality to
run wild!Or you can be cautious and stay with one type of
product in one type of category.
YOU decide how you want to develop YOUR business.
And, you have do-able options.If your treasures don't sell well
on
one particular auction site, you are not stuck.Just try
another site. There are lots, eagerly waiting for your
registration.MYNAS! has a chapter on niche auction sites
and offers an evaluation of each one.
http://mynas.sitesell.com
--
Who are auction netrepreneurs?
Here are just a few profiles to set the scene in your
mind's eye...
o Curious individuals/small business owners who want to try
e-commerce, without any financial risk or high upfront
investment.
o Creative people who want to follow their passion and
generate income through their creations.
o Problem-solvers who turn "solutions" into a profitable
venture.
o Nostalgia-lovers who look for artifacts from
the past -- keeping some of it, and selling others to
finance their own collections.
o Futurists who have extra storage room in their homes to
buy end-of-season merchandise and resell it for higher
prices next year.
o Communicators who share their knowledge and life
experiences by developing and selling an e-book or
infoproduct.
o Specialists who sell very expensive items for a commission.
o Online business owners who want to expand and attract more
traffic to their main sales site.
o Professional service providers who want to increase their
exposure.
o Commission-generating affiliates who highlight items that
they represent to get the click through to their merchants'
sites.
o ANYONE who wants to have FUN...
... AND make MONEY!
--
How quickly can you expect major success?
The answer, of course, is that there is no answer.
Each person is so different, with varying degrees of
determination, persistence and abilities.What is certain
is that your learning curve will be much, MUCH shorter if
you follow the guidance and use the resources of Make Your
Net Auction Sell!
MYNAS! includes dozens of strategies and ideas that will
increase your earnings immediately.There are even examples
of what NOT to do (often we learn more from mistakes than
successes).
You can also take a peek at some successful sellers who are
encouraging role models...
-- Alan Probst, a catcher for the NY Mets AAA team, is proof
that you CAN hold down a job and still succeed in auctions.
-- Richard involves his entire family in the auction business
-- The Youngs have an online business that grew out of their
own needs.They sell mailing supplies to auction sellers.
-- And, as a final example, there's Wendy who had to scrounge
for change on the floor of her car, just to cross
a toll bridge -- until she discovered auctions.
http://mynas.sitesell.com
--
Auctions are truly in their infancy.There are so many
directions in which they can go.For example, one possible
direction is towards store-front auctions, where the seller
can have catalogs and an actual Internet retail site.
There are constantly new tools, creative products and ways to
promote your business.
No one can possibly foresee where this trend is going.
But, one thing is definite. Internet auctions are here to
stay.They are, in fact, mushrooming madly in every
direction.
Net auctions are one of the most exciting, lucrative,
challenging, ever-changinggames of the century.Make Your
Net Auction Sell! gives you the confidence to JUMP in and
PLAY the game successfully.
Where you go with Net auction is entirely up to you.One thing
is
for sure...
... whatever you want from auctions, you can get.
Money, fun, the thrill of the chase, time with your family,
financing your hobby, whatever...
...it's YOURS!
All you have to do is reach out and TAKE it.
Think of the Net Auction Masters course as your personal
nudge to action. :-)
We wish you much success creating the business of your
dreams!
Sydney and Ken
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NET AUCTION MASTERS UPDATES...
The Net Auction Masters Course is sent only to those people
who have specifically requested it.From time to time,
we'll send you a refresher/update to this course.If you'd
like to receive them, you have nothing to do.
If you'd prefer not to receive the updates, simply
unsubscribe by sending a blank e-mail to...
unsubscribetnams@sitesell.net
NOTE: You must send it from the same e-mail address that is
subscribed to this 5-day course.
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Contact info: E-mail us at support@sitesell.com
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Written by Sydney Johnston
Author of Make Your Net Auction Sell!
And...
Ken Evoy, M.D.
President, SiteSell Inc.
(c) copyright 2001 SiteSell.com Inc.
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"Make Your Net Auction Sell!" TM SiteSell.com Inc.
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