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The Net Auction Masters... an intensive 5-Day e-mail course
on how to join the Net Auction Game and WIN!
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If you have a friend who would benefit from taking this
course, please pass this on.Or tell that person to receive
the 5-day course by sending a blank e-mail to...
tnamsalliesunme@sitesell.net
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Refer to this course over and over again as you grow your
Net auction business.Print each e-mail out, pour yourself
a beverage of choice, bring along a pen to jot down some
ideas, and take it all to your favorite sofa. This is
serious -- you want your first actions to be effective.Go
for best learning results -- get comfortable. :-)
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<<TODAY>> Net Auction Masters 303
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Hello again!
Identified your five items to sell?You probably took a
mental note of other potential candidates while you were
hunting.Great news!You're on your way to building the
business of your dreams.It all starts with your first
sale!
So let's keep the momentum growing...
Today, you will capitalize on Net auctions' greatest business
advantage... TRAFFIC... a gigantic volume of potential
customers who are *actively* searching for what they want.
Of course, there are lots of OTHER sellers competing with you
for the attention of all those eager buyers.How can you
stand out from the crowd and draw surfing eyeballs to YOUR
product or service?
*Write powerful ads or listings.*In the auction biz world,
they are known as listings.And that is the topic for Day 3
of the Auction Masters Course.
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Your goal as a seller is to sell your items for the HIGHEST
possible price.A strong listing will help you accomplish
that goal.
Writing attention-riveting advertisements that sell takes...
1) Knowledge
Auction listings are allowed only a relatively small number
of letters and numbers to get the message across.You can't
ramble on forever. The better you KNOW YOUR PRODUCT, the
better you will be able to write about it -- with
enthusiasm, conciseness and impact.
In addition, there are certain key words and ideas that will
"push the buttons" of all your potential customers.
Understand your visitors' needs and wants, and it's easy to
find those words.
Get into your customer's *mindset* and write for him or her.
In other words, KNOW YOUR BUYER.
----SIDEBAR----
For more proven copywriting methods and techniques for the
Web, read Make Your Words Sell! (MYWS!).Become a great
e-persuader in *all* of your online communications...
e-mails, newsletters, free offers, advertisements, contests,
theme-focused sites for pre-selling (if you belong to an
affiliate program), online stores, etc.It doesn't take
genetic talent.MYNAS! can make *anyone* become an effective
Net writer.
http://myws.sitesell.com
----SIDEBAR----
--
2) Practice
Like all skills in life, writing profitable listings
requires practice and more practice -- tweaking and
editing until you get it just right.
When you first begin, you may decide to keep your listings
very simple.As you gain experience, your content will
reflect your growing awareness of your market and what they
want.
*And the more that customers want something, the more they
are willing to pay to get it.*
That's your reward for all your practicing. :-)
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3) Ongoing observation
Observation is the last big key to successful listings.
Learn from other successful sellers.Spend time surfing
listings of similar items to yours.Evaluate their
strengths/weaknesses.Are they highlighting a feature or
benefit that you didn't think about?
File your research notes and use this new information
when you write your own listings.
To get you started, MYNAS! presents some powerful role
models who demonstrate this skill well.Follow their lead
to profits.Skip money-losing trial-and-error strategies.
http://mynas.sitesell.com
--
OK.Now that you know the rules of the road...
... to success, it's time to drive!
You are going to shop for something to BUY at an auction
site.
Surprised?Are you wondering about those five sure-to-sell
items that you found for yesterday's homework?
Relax, selling is the next step.To be a successful seller,
you need the experience of buying, in order to understand
your buyer's perspective and to know how to create a smooth
sales transaction.
So... it's time to visit eBay again.
http://www.ebay.com/
Choose on a category that interests you.Gardening
equipment?Car parts?Old magazines?Sport accessories?
Click on your choice.
Now as you scroll through the listed items, pay close
attention to three critical aspects of an effective
listing...
1) The Headline
Today, eBay says it has FIVE MILLION listings.Of course,
those are spread over thousands of categories.But, even
so, competition is stiff.
Imagine your buyer sitting in her chair, looking at her
screen, scrolling leisurely down the page.Out of all these
choices, what is going to make her stop and click on a
particular one?There's only one possibility...
... a HEADLINE.
Try this yourself.Take 10 separate listings and rank their
headlines in your mind -- from most effective to least
effective.
Which headline would you click first?Why?Second?Why?
Keep going.Do you think that you would read the content
that follows the headline that ranks 10th?Not likely.
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Now continue this "buying" exercise by examining...
2) The Content
See how well sellers in your category explain their
merchandise...
i) Description -- do you clearly understand what they
are selling, or do you have unanswered questions?
Most buyers will skip right on by merchandise if they don't
understand.Bottom line?Incomplete information results in
lost buyers.
ii) Condition -- of course, much of the merchandise on the
auction sites is brand new.But if it isn't, look at
the description used.
Words like "good", "excellent", etc., really are inadequate.
Two people may have very different ideas of this meaning.
One of the quickest ways to ruin an auction business is to
misrepresent "condition."And be aware that many sellers do
just that -- not because they are dishonest (although a few
are), but simply because it is tough to be objective about
their own possessions.
iii) Terms of the transaction --how much do they
charge for shipping and handling?Is the process clearly
explained?
iv) Value -- in your opinion, are there discrepancies
between the items and their prices?Do you perceive the
same value as the seller?
Find at least three listings that cover content well.
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And finally, the remaining part of your research project...
3) Presentation
i) HTML or not?
What is the effect of each format as you read listings?
Auction sites all allow the seller to simply type in a
listing.And this is perfectly acceptable.
However, when your copy appears, it will be one long black
and white paragraph, with no spacing.Many sellers use this
format for years and never change.
However, there is no doubt that using HTML format is easier
to read and more professional looking.And the better your
listing looks, the more likely you are to make a substantial
profit.
ii) Pictures or not?
Some items absolutely require pictures, while others do not.
For example, if you sell jewelry, you will make few sales
unless your buyers can see what they are bidding on.
Photos, if clear and well-done, add professionalism and
impact to a listing.
Find some listings that are crying out for a photo.At the
same time, jot down comments about those listings that are
first-class and identify why photos contributed to their
effectiveness.
----SIDEBAR----
Make Your Net Auction Sell! teaches you three different ways
to add pictures quickly and easily to your listing.You
don't need to be a world-class photographer at all -- in
fact, you don't even have to own a digital camera!
http://mynas.sitesell.com
----SIDEBAR----
Increase your knowledge of and experience with these skills
and your profits will rise proportionately.
And if you really want to skyrocket your profits,
*cross-promote* all your auctions, especially if you are
auctioning items in different categories.Add a link to
your other listing(s).
It's FREE publicity -- which sets up more chances for more
sales!
The learning curve for a Net auction business is very short.
It's easy to get started and it's just as easy to grow and
expand your business.
You may begin with just a simple listing but quickly your
enthusiasm, confidence and profit EXPECTATIONS will grow. It
won't be long before you will want to build your own Web
site to sell your products directly.
That gives customers two options for buying -- by auction or
by retail.And it gives you a chance to provide more
high-value information to firmly establish your credibility.
----SIDEBAR----
Generate targeted traffic to your Web site by using a
Theme-Based Content Site, one that ranks highly with the
Search Engines (first page of search results) and PREsell
potential customers (i.e., getting them into an open-to- buy
frame of mind).
Site Build It! will help you build just such an
income-producing site. It makes all the technology invisible
and hassle free.It handles ftp'ing, HTML
coding, META tags, keyword density and Search Engine
submission.
This gives you time to concentrate on writing good content
for your site ... persuasive content that gets the visitor's
click-through to your Web site... or your affiliate
program... or your online store.
Remember, Net auctions are the key to opening your mind to
endless opportunities on the Web.
http://buildit.sitesell.com
---SIDEBAR----
Before we finish for the day, there is one important point
to add about auction listings.Testing is QUICK.No need
to wait weeks or months to decide if your copy can be more
powerful.
The shortest auction listing is three days and the longest
is ten.That's not very long to wait to get direct feedback
from the only people who matter... your customers!
Either your widget sells or it doesn't.The variables are
so few that it's not hard to figure out where you can
tweak to improve your results.
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OK.It's time for those five treasures that you found
yesterday.Write a simple auction listing for each one.
Start with your headline.As you know, if you don't
grab attention with it, the rest of your message doesn't
have a chance.Then get a friend or a neighbor to
rank its effectiveness.
That's your assignment for today.Good luck!
The pieces of the Net auction business puzzle are
falling into place.But to get a sense of the
"big picture," you need one more important piece --
where to source goods.Your ongoing growth and
success depends on it.
And that's our focus tomorrow.If you LOVE to shop, it will
be your kind of "DAY".
Bye for now,
Sydney and Ken
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TO UNSUBSCRIBE
To unsubscribe, send a blank e-mail to...
unsubscribetnams@sitesell.net
NOTE: You must send it from the same e-mail address that is
subscribed to this 5-day course.
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Contact info:E-mail us at support@sitesell.com
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Written by Sydney Johnston
Author of Make Your Net Auction Sell!
And...
Ken Evoy, M.D.
President, SiteSell Inc.
(c) copyright 2001 SiteSell.com Inc.
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"Make Your Net Auction Sell!" TM SiteSell.com Inc.
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