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The InfoProduct Masters... an intensive 5-Day e-mail course
on creating and selling your very own infoproduct online.
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If you have a friend who would benefit from taking this
course, please pass this on.Or tell that person to
receive the 5-day course by sending a blank e-mail to...
timsalliesunme@sitesell.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You'll refer to this course over and over again as you build
your own infoproduct business. Print each e-mail out, pour
yourself a beverage of choice, bring along a pen to jot down
some ideas, and take it all to your favorite sofa.Learning
a serious subject is so much easier when you're comfy.:-)
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Infoproduct Masters 404
by Monique Harris and Ken Evoy, M.D.
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In today's e-mail, we'll cover another 3 DAYS of your 10 DAY
program to selling an infoproduct online.Read today's
e-mail completely so that you understand where this course
is going.Then budget the next few days appropriately. But
today, you only *DO* DAY 3 of yesterday's e-mail, OK?
Tomorrow is the last e-mail of this intensive 5-day course.
Do the same thing as for today's e-mail -- read about the
last 3 DAYS of the course -- then budget your time through
to the end of DAY 10.But you'll only *DO* DAY 4 of
yesterday's e-mail.
Remember... we're delivering the 10 DAY program over the
5-day Infoproduct Masters Course.But you only do each DAY
one day at a time.The goal?
Sell your infoproduct online in only *7* more days.
==============================
DAY 5 -- Name that InfoProduct
==============================
Now that you've written most of your content, you've
got a strong feeling for the primary message and the
major benefit... your USP (Unique Selling Proposition).
-----SIDEBAR-----
The Unique Selling Proposition is one of the most important
concepts in selling on the Net -- it's that single most
important benefit to your customer that only *YOU* can
deliver.It's fully explained in Make Your Site SELL!.
Actually, EVERYTHING is fully explained there.:-)
Generally accepted by marketing gurus as the "best resource
ever for selling on the Net," and selling for under US$20,
it's also the best bargain on the Net ever.Full of
timeless concepts and advice, this book shows you all you
need to know to truly UNDERSTAND how to sell on the Net...
http://www.sitesell.com
-----SIDEBAR-----
All set?USP and primary message firmly in mind? Let's
play...
"Name that Infoproduct!":-)
MYKS! is full of great "naming" techniques and ideas.To
get you started, here are just a few templates from over 30
in MYKS! for naming your infoproduct...
* 20 Questions Answered About _______________________
* 20 Tips and Techniques For _______________ Who Want
to _______________________
* 20 Ways to ________________________________________
* How to Make the Most of ___________ For Under $____
Now here's your mission (should you choose to accept it!).
Marry your USP, that single most important benefit to your
target audience, into one of the above templates.
Take your time -- use MYKS!'s techniques to get just the
right name.Believe me... a great name literally multiplies
your infoproduct's saleability by several fold.
Time to cross ACTION STEP #6 off your list.Why?Because
you have successfully named your infoproduct!
Onwards and upwards...
=======================================
DAY 6 & DAY 7 -- Polish 'Til it Shines
=======================================
Are you excited yet? You should be! Look at how far you've
come over the past four days...
*You've created a concept that people need
*Completed the outline
*Written your first draft
*And you have a winning title
But now...
This is where we separate the pros from the amateurs. The
going gets a bit tough here...Read your infoproduct and
make it better.Then do it again. Then do it again. Do it
'til you need Gravol. ;-)Then give it a break!
We'll spend two days on this because it's important and it
takes time... 3 hours each day, minimum.B-r-r-r-r...
It's the dreaded ACTION STEP #7.This is where you take
your e-booklet from first to final draft.
Polish, test and polish your content until you have a
gleamingly brilliant final draft.Take care of the
copyright and ISBN.
It's all completely explained in Chapter 6 of MYKS! ("From
First to Final Draft")...everything from how to make it
absolutely perfect, how to proof-read like a pro, fending
off the info-bandits.
For our purposes, though, let's get the basics done...
Proofread and edit the entire booklet.This is hard,
because by now, you're a bit too close.Ask a spouse or
good friend to give it the "once-over."Last step is a good
spell-check.
A good copy editing job goes unnoticed.And that's what you
want. Becuase a baad jobb hear looooks reeely bush-ligue!
See what I mean?;-)
What about copyright and your ISBN?Don't register a
copyright just for a booklet.When you do your full e-book,
that may be the time.It's all explained in MYKS!.
For now, just write your copyright notification at the end
of your e-booklet (see the bottom of this e-mail for proper
format) -- that will give you sufficient protection.
And ISBN? Not necessary for this project. This can be a bit
involved -- when you need it, it's totally covered in MYKS!.
Final polishing all done?Congratulations.You've
also polished off ACTION STEP #7.
YAA-A-A-Y!!! You did it -- you've just created your first
infoproduct. See, it wasn't hard at all. Over the next
couple of days, send a few copies to some colleagues to
get some final feedback. Tweak as necessary.
--
Phew!By the time you're finished your infoproduct, it can
feel like it's finished YOU!Which means that you're now in
the mood to do some marketing and selling.
Tomorrow, you'll read how to market and sell your
infoproduct online.That's when you'll understand why we
say that...
It simply does not matter who you are or what you can (or
want) to do in the way of order-taking and downloading.
There's a fit for you!
-Ken and Monique
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Infoproduct Masters series is sent only to those people
who have specifically requested it.It is composed of five
daily e-mail courses. Want to join the exclusive club of
smart folks who sell their brain online?Follow the strat-
egies outlined in The Masters series -- it gives you a
roaring head start.Then check out Ken and Monique's
masterpiece, the books that is widely hailed as "the BIBLE
of creating, producing, and selling infoproducts online"...
Make Your Knowledge Sell!...
http://myks.sitesell.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
TO UNSUBSCRIBE
To unsubscribe, send a blank e-mail to...
unsubscribetims@sitesell.net
NOTE: You must send it from the same e-mail address that is
subscribed to this 5-day course.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.,
President of GoodBytes Information Products Inc.
(c) copyright 2000 GoodBytes Information Products Inc.
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