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The InfoProduct Masters... an intensive 5-Day e-mail course
on creating and selling your very own infoproduct online.
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If you have a friend who would benefit from taking this
course, please pass this on.Or tell that person to
receive the 5-day course by sending a blank e-mail to...
timsalliesunme@sitesell.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You'll refer to this course over and over again as you build
your own infoproduct business. Print each e-mail out, pour
yourself a beverage of choice, bring along a pen to jot down
some ideas, and take it all to your favorite sofa.Learning
a serious subject is so much easier when you're comfy.:-)
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Infoproduct Masters 303
by Monique Harris and Ken Evoy, M.D.
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Up and at 'em... today we'll cover the next three days of
your 10 DAY program to selling an infoproduct online.Read
today's e-mail completely, but only *DO* DAY 2 today.
Tomorrow you'll "do" DAY 3... and on the next day, do DAY 4.
Don't get mixed up -- we'll be delivering the 10 DAY program
over the 5-day Infoproduct Masters Course.But you only do
each DAY one day at a time.The goal?
Sell your infoproduct online in only *8* more days.
-----SIDEBAR-----
The complete "Make Your Knowledge Sell!" InfoPreneur's
ToolKit is composed of 8 tools -- it amounts to over 1100
pages of valuable information.
For details about the Complete ToolKit...
http://myks.sitesell.com
MYKS! takes you on a fool-proof methodical 8-STEP program,
steps that we call ACTION STEPS...
ACTION STEP #1 is all about pulling profitable ideas from
thin air.You'll get an instant education in transforming
your innate talents and abilities into topics for profitable
information products.
There are several Idea-Generating Exercises to get your
creative juices flowing, including the same techniques that
Monique uses to crank out several information products a
year.In addition, you'll find 50 Information Product Ideas
to use as inspirational stepping stones to bigger and
greater projects.
Great news!You've completed ACTION STEP #1.
--
Next you'll be introduced to ACTION STEP #2, which is all
about packaging your words of wisdom.Here you'll get a
detailed look at 9 different delivery mechanisms,
including... manuals, booklets, e-books, password-protected
Web sites, audiotapes, videotapes, teleseminars, newsletters
and consulting sessions. This chapter will also give you
dozens of valuable promotional tips that took years of
trial and error to discover -- yes, you get to leapfrog to
the front of the class!
But we're on a tight deadline with this course.So let's
cut to the chase and speed up ACTION STEP #2 for you! We'll
K-I-S-S and publish in e-book format.
Take it from both of us (Monique and Ken)... Adobe Acrobat
is the best e-book format.We don't want to oblige you buy
the full, publishing version of Acrobat though. So either...
1) Get a friend who has the full version of Acrobat to
publish your e-booklet for you.
OR
2) Use a free product that is like Acrobat, called "Aladdin
Ghostscript."It's another way to make PDF files from
PostScript files. ANY software can be used to create the
original output (all operating systems support a "print to
file" option and are shipped with a PS printer driver).
Ghostscript allows people to add table of contents,
hyperlinks, etc... to their PDF file. Available on nearly
all platforms: Windows 3.1, Windows 95, Mac, Unix, OS/2, ...
http://www.cs.wisc.edu/~ghost/
OR
3) Use some other form of e-publishing software...
Hyper Maker
http://www.bersoft.com/
Neobook Professional
http://www.neosoftware.com/nbw.html
Astound
http://www.astound.com/
--
ACTION STEP #3 gets you started on the product that follows
your first one (i.e., your "back-end information product").
Yes, already!You'll find that knowing how you want to
package your information, for *BOTH* products right away,
will make the outlining and development process (coming up)
much easier.This section will open your eyes to the
wonderful world of residual profits.
MYKS!'s ACTION STEP #3, preparing your "follow-up or backend
product," does not really apply to *THIS* 10 day intensive
launch. So we'll skip this one -- when you start your own
full infoproduct business, however, it's vitally important.
--
ACTION STEPS #4, 5, and 6?You'll outline, write and name
your new infoproduct.Never thought of yourself as an
author?Not to worry... put your mind at ease.Not only
will you learn key methods and tools for activating your
writer's spirit, you'll gain access to sample outlines that
you can use as a foundation for your information product,
plus ideas galore for filling in the skeleton of your
outline.
And if that's not enough, "Name That Infoproduct" will help
you create a winning title for your product, with the aid of
33 title templates.Following these formulas will make your
writing life a whole lot easier.
--
ACTION STEP #7 takes you all the way to a perfect and
legally protected final draft.
And ACTION STEP #8 prepares you to launch to the real world
via a powerful traffic-building and sales-generating plan.
The MYKS! ToolKit devotes one entire tool to automating your
selling and downloading -- it's called "The Automation
Manual."It empowers anyone, no matter what their
inclination, financial resources or ability, to automate
their selling and downloading on the Net.
-----SIDEBAR-----
Today, you'll outline your infoproduct (ACTION STEP #4).
Over the next two days, on DAY 3 and DAY 4, you'll flesh it
out (ACTION STEP #5).Hey, you're getting there!
Ready?Let's start DAY 2...
=================================
DAY 2 -- Outline the Winning Idea
=================================
Okay you've got a great topic for your information product.
Using targeted discussion groups, you've discovered your
prospect's needs and pains. Plus you've used the MYKS!
10-Point "Reality Checklist" to assure that your booklet is
indeed a saleable product.
Now it's time to start developing an outline.
-----SIDEBAR-----
Chapter 5 of "Make Your Knowledge Sell!" ("MYKS!") develops
a flawless process for you to develop the perfect, saleable
outline. Read "Tools of the Outlining Trade."
For more info about MYKS!...
http://myks.sitesell.com
-----SIDEBAR-----
Since we're creating a simple e-booklet, it's a good idea to
keep our outline as simple as possible. So let's use two of
the simplest, most basic outlining formulas from MYKS!.
These include...
* Tips (Chapter 5.1.3 of MYKS!)
Your e-booklet can feature a selection of 10 or more tips,
techniques or guidelines, that apply to your specific niche.
For example, if you're an organization expert, you can write
a booklet titled something like...
"25 Ways to Organize Your Electronic Office For Under $100."
Depending on the number of tips, you can either have a few
sentences to explain each one, or a couple of paragraphs.
* Frequently Asked Questions (Chapter 5.1.5 of MYKS!) Come
up with 20-30 commonly asked questions within your niche,
and provide the answers.
Here's a Frequently Asked Questions outline that Monique is
doing for an upcoming e-booklet titled...
"The E-book Author's 25 Most Frequently Asked Questions."
---------------------------------
GETTING STARTED
+ Why should I create an e-book over a paper-based publication?
+ What's the difference between an e-book, and a Rocket book?
+ What is the average cost for creating an e-book?
TOOLS FOR CREATING AN E-BOOK
+ What software products are available for creating e-books?
+ How can I keep up-to-date with new e-book creation software?
+ Which e-book creation software is the best?
+ Are there companies that will create an e-book for me?
+ Is there a standard for e-book creation?
E-BOOK CONTENT
+ What type of content is best structured to be packaged in
e-book format?
+ How long should an e-book be when printed out?
+ Can I include audio, video, pictures and animation on an e-book?
+ How can I make my e-book have clickable Web and e-mail links?
HOW AN E-BOOK GOES FROM YOUR COMPUTER, TO THE CUSTOMERS
+ How do I upload an e-book to my Web server?
+ How do I make my e-book downloadable?
+ Can an e-book be downloaded and read by both Mac and PC users?
+ Can an e-book be sold to customers on disk or CD-ROM?
KEEPING YOUR E-BOOK SAFE AND SECURE
+ What's the best way to avoid people giving away free copies of
my e-book?
+ Can I make my e-book password protected?
+ When a person orders my e-book, will they be able to alter the copy?
+ How do I copyright an e-book?
PROMOTING AN E-BOOK
+ What are the best ways to promote my e-book on my Web site?
+ Are there any Web sites that promote e-books exclusively?
+ How can I get my e-book reviewed?
ADDITIONAL E-BOOK LOGISTICS
+ How much should I charge for an e-book?
+ What is the typical return policy for an e-book?
---------------------------------
This outline took Monique less than an hour to complete. It
shouldn't take you much longer for your topic.(For a full
e-book, you'll need the full complement of outlining tools
and it will take you somewhat longer.)This step is the
heavy thinking-planning stage.Your product is born in
ACTION STEP #1, but it starts to grow up here.:-)
Hey, we still have some time to spare!Why not get a bit of
a head start on tomorrow?...Start writing a rough draft
for your booklet. Jot down some key points for each tip or
question now, while your brain's still in gear.
Monique has had some students who have actually completed
the content for their booklets the same day. It's not hard
once you get started. But that's the key... get started! :-)
Tomorrow, you'll finish the writing process. And then decide
on a great title for your booklet, using a few templates.
You're doing pretty good!It's only DAY 2 and you've
already picked and evaluated a saleable topic.And you've
now completed ACTION STEP #4... you have developed a solid,
saleable outline using a time-proven "trick of the trade."
=============================
DAY 3 & DAY 4 -- Flesh it Out
=============================
You're half-way to finishing your infoproduct.And after
you do finish, the real fun starts... marketing and selling
it!
At this point you have an outline, and you have thought up
at least a few key points you want to discuss for each tip
or question.
Are some areas still a bit sparse?Just to make sure you
haven't missed anything from your prospect's point of view,
continue collecting and evaluating responses from the
discussion groups.
Do another hour or two of research on the Web to smooth out
any of the rough spots. MYKS! outlines eleven terrific,
guaranteed-to-yield great-content resources to really help
you add "flesh to 'dem bones!"And it takes you through
experienced-proven methods of boosting your output.But you
don't need the full MYKS! power right now -- this is an
e-booklet, not your "magnum opus" (that's next!).;-)
If you need more data, read a few e-zines in your niche, to
see what people are most interested in.
You can find e-zines galore at...
Best Ezines
New-List
OK, got all your notes together?It's time to flesh out
your outline. Using all of your collected data, along with
your own knowledge, elaborate upon each question or tip in
your booklet. Write the content, just the first draft.
It's not critical to make it perfect yet. Just write ideas
as they come. Organize them into the appropriate parts of
the outline and elaborate upon them.Write, write, write.
Forget about grammar and typos -- just get it down for now.
Three hours each day should result in a pretty good first
draft of your 10 page document.If you get even a hint of
writer's block, use the techniques in Chapter 5.5 to unleash
a flow of great ideas.
Well, we're at the end of DAY 4 -- your first draft is
complete. You've pretty much zeroed in on the single most
important benefit, you've finished the outline, and you've
written most-or-all of your content.
And that's it -- all finished for now -- good job! Tomorrow,
it'll be time to play...
"Name that Infoproduct!":-)
See you then.
-Ken and Monique
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Infoproduct Masters series is sent only to those people
who have specifically requested it.It is composed of five
daily e-mail courses. Want to join the exclusive club of
smart folks who sell their brain online?Follow the strat-
egies outlined in The Masters series -- it gives you a
roaring head start.Then check out Ken and Monique's
masterpiece, the books that is widely hailed as "the BIBLE
of creating, producing, and selling infoproducts online"...
Make Your Knowledge Sell!...
http://myks.sitesell.com
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TO UNSUBSCRIBE
To unsubscribe, send a blank e-mail to...
unsubscribetims@sitesell.net
NOTE: You must send it from the same e-mail address that is
subscribed to this 5-day course.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.,
President of GoodBytes Information Products Inc.
(c) copyright 2000 GoodBytes Information Products Inc.
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