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The InfoProduct Masters... an intensive 5-Day e-mail course
on creating and selling your very own infoproduct online.
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If you have a friend who would benefit from taking this
course, please pass this on.Or tell that person to
receive the 5-day course by sending a blank e-mail to...
timsalliesunme@sitesell.net
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You'll refer to this course over and over again as you build
your own infoproduct business. Print each e-mail out, pour
yourself a beverage of choice, bring along a pen to jot down
some ideas, and take it all to your favorite sofa.Learning
a serious subject is so much easier when you're comfy.:-)
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Infoproduct Masters 202
by Monique Harris and Ken Evoy, M.D.
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Over the next four days, we'll take an interesting and
rewarding journey together.You'll learn how to create,
produce and sell an infoproduct in 10 days.That's a
promise, no matter what your personal resources are. There's
just one catch...
For it to work... you have to work it. :-)
Today is the most important day.We have to pull what you
know out of your brain (relax --no surgery is involved!).
As explained in yesterday's e-mail, it's so easy to overlook
what you've learned over your lifetime.
Let's get started....
======================================
DAY 1 -- Pull & Test a Profitable Idea
======================================
You've just arrived at the most important part of the entire
course. The time you spend here will determine just how big
your success will be.
Yes, really.
Most people fail in any business because they don't THINK
enough before starting. That's three times as true for an
Internet business and five times as true for what you are
about to do. Here's why...
If you pick the wrong concept, if you develop the wrong
content, if you start down the wrong road...
You'll end up at the wrong destination.
-----
So let's start simple.Let's use just one of the
idea-generating exercises from "Make Your Knowledge Sell!"
("MYKS!").We call this particular brainstormer...
"Mining the Gold Within You"
The goal of this exercise is to help you choose a topic for
your infoproduct... something that you already know, love,
and are passionate about.
Passion makes work fun and easy. What is it that you love to
talk about? Read about?
A hobby? What do you do for fun and games?
What special body of knowledge have you learned from your
job?
What do you do day after day, without even thinking about it
(ex., child-rearing) -- think about what you tend to do in a
typical day, and what you've learned from it.
What sections of a book store or a magazine shop do you
automatically gravitate toward? What kind of TV shows do you
tend to like most? Movies?
If you get a mental block of any kind, use this list of 64
topics, together with the exercise, as an idea igniter. As
you review each one, ask yourself...
"What do I know about this topic?"
Free-associate and let your thoughts range.You'll come up
with one great idea if you spend long enough here.
-----SIDEBAR-----
Don't just let your eyes breeze past the 64 topics.Stop
and ask yourself the question. Otherwise, you'll just scan
them and move on.
-----SIDEBAR-----
Here are some topics to stimulate your noggin...
Advertising
Aerospace
Agriculture/farming
Antiques and collectibles
Apparel/clothing/fashion
Architecture/buildings
Arts & Crafts
Auctions
Automotive
Aviation
Beverages
Books
Chemicals
Children/parenting
Cleaning
Communications/media
Computers
Construction
Consulting
Conventions/Trade Shows
Design
Disabilities
Education
Electronics
Employment
Energy
Engineering
Entertainment
Environment
Ergonomics
Financial services
Food
Gambling
Games
Government
Health
Hobbies
Home/garden/flowers/plants
Hospitality/entertaining
Information
Jewelry
Law
Manufacturing
Minerals
Music
New Age
Office supplies
Publishing
Real Estate
Religion/spirituality
Research and Development
Retail management
Science
Security
Sex
Software
Sports
Telecommunications
Toys
Trade
Transportation
Travel
Video
Weather
Got an idea?Great! Get another...
Your "first thought" may not be your best.This exercise
helps you pull the best, most saleable ideas out of your
brain.
Write all your ideas down.And don't be afraid to mix and
match them...
For instance, if 'travel' is a hot topic for you *AND*
you're a mom with three children in diapers, your
infoproduct could be based on travel tips for families with
babies.Or...
If you're a woman who can fix a flat tire, without breaking
a nail, or change a spark plug in 5 minutes flat, you could
create an infoproduct for other women who aren't so car
savvy. (Monique would love to have a copy of that one!)
-----
No matter what topic you brainstorm up, you'll need to do a
quick survey to determine your readers' most pressing
needs/problems.
First, find discussion groups within your niche.Go where
potential customers congregate. Check out...
ForumOne
Liszt
Onelist
Join the most appropriate groups, and ask participants key
questions to determine what's most important to them.
Example... let's say you're creating a booklet to help
Webmasters get better paying job assignments. You would join
a group like "101 Webmasters" (an actual group at Onelist),
and pose the following question...
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Dear colleagues,
For those of you currently working as an
in-house Webmaster for a company, what are
the 3 most requested services your employers
ask you to do?
Thanks very much for your thoughts,
Monique
--------------------------------------
It's a direct question that's going to elicit direct
answers. And these answers can be used to better focus your
booklet's content.
-----SIDEBAR-----
Idea-Generating Exercise 5 in MYKS! has several more
variations on this valuable exercise.Actually, MYKS! has
six powerful brainstorming tactics.
http://myks.sitesell.com
-----SIDEBAR-----
You'll use answers from discussion groups and forums to
start the outline (part of tomorrow's e-mail) for the
booklet. Once you collect 10 or more responses, you'll have
a good idea of what's hot and what's not.Remember...
deliver what people WANT and NEED...
... NOT what appeals just to you.
--
Before you give your idea a GO, review it against the MYKS!
10-point "Reality Checklist."It will determine if your
idea can withstand the rigors of being exposed to the world.
You must answer "yes" to at least 8 questions to proceed.
Otherwise...
... next idea, please!OK, let's start...
1) Is this a topic that I really have a great deal of
interest in? Will I genuinely enjoy writing about it?
2) Are there at least 10-20 places to promote/market my
information product (e-zines, mailing lists, Web sites)?
Does it lend itself well to search engine marketing (via
gateways -- see Make Your Site SELL! for full info on
traffic-building via gateways).
3) Are there at least 5 people that I can interview as part
of the infoproduct?
4) Have I identified at least 3-5 pressing problems that my
readers are currently facing?
5) Can I find at least 100,000 prospects through online and
offline opt-in e-mail lists? (the more, the merrier -- check
out Postmaster Direct ( http://www.postmasterdirect.com/ )
or Best Mailing Lists ( http://www.bestmailing.com/ ).
6) Have I read at least 4-5 of my competitors' information
products?
7) Can I find at least 5 distinguishing factors to write
about in my infoproduct, that my competitors have not
focused upon?
8) Have I come up with at least 5 benefits of why my
infoproduct ideas are better than my competitors'?
9) Are there at least 5 people from whom I can obtain
testimonials or endorsements?
10) Have I come up with a great domain name that is both
memorable and applicable to my infoproduct's content? (Check
at BetterWhois.com ( http://www.betterwhois.com/ ) for
availability.)
And, in MYKS!, Ken outlines his most important single factor
to consider, and how to be sure about it...
>DO PEOPLE WANT THIS KIND OF INFORMATION?
Ken adds 16 other important points, too.But we're trying
to get you up and running with a simple e-booklet in 10
days, right? So let's keep running... :-)
-----
Great!You've completed ACTION STEP #1... Create the right
infoproduct from what you already know!
One word of caution...
We're at a pivotal point in your new infoproduct business.
You want to rush ahead and "really start doing something," I
know.But...
The most important time that you spend on your entire
project will be the time that you spend brainstorming and
assessing your ideas!
Take your time and get this part right.It will save you a
lot of time and grief down the road.Why?
Because you'll think up and develop the RIGHT product,
instead of the wrong one!
Tomorrow you'll learn how to put together an outline.
Monique will even give you an actual sample, to show you how
easily it can be done.
See you then.
-Ken and Monique
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The Infoproduct Masters series is sent only to those people
who have specifically requested it.It is composed of five
daily e-mail courses. Want to join the exclusive club of
smart folks who sell their brain online?Follow the strat-
egies outlined in The Masters series -- it gives you a
roaring head start.Then check out Ken and Monique's
masterpiece, the books that is widely hailed as "the BIBLE
of creating, producing, and selling infoproducts online"...
Make Your Knowledge Sell!...
http://myks.sitesell.com
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TO UNSUBSCRIBE
To unsubscribe, send a blank e-mail to...
unsubscribetims@sitesell.net
NOTE: You must send it from the same e-mail address that is
subscribed to this 5-day course.
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Written by Ken Evoy, M.D.,
President of GoodBytes Information Products Inc.
(c) copyright 2000 GoodBytes Information Products Inc.
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