 |  |
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Affiliate Masters... an intensive 5-day e-mail
course on becoming a high-earning affiliate champion.
How?By building income through content.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you have a friend who would benefit from taking this
course, please pass this on.Or tell that person to
receive the 5-day course by sending a blank e-mail to...
tamsalliesunme@sitesell.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I guarantee that you'll refer to this course over and over
again as you build (or rebuild) your affiliate business.
Print each e-mail out, pour yourself a beverage of choice,
bring along a pen to jot down some ideas, and take it all to
your favorite sofa.Learning a serious subject is so much
more successful when you're comfortable.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
When you print out this e-mail, keep it in a 3-ring binder.
Here's a super little printing utility that will allow you
to print 2 or 4 pages to a single 8.5" x 11" piece of paper.
It saves you paper, space, and money...
http://www.fineprint.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
<<TODAY>>
Affiliate Masters 202
Is it Better to PREpare... or REpair?
Easy... Prepare to Win!
by Ken Evoy, M.D.
President, SiteSell.com
-----
Welcome back.
You are entering a "get-over-the-hump" zone.Get past the
course material of this installment, and the next, and
you'll succeed. I suspect that the less motivated, those not
willing to work to build more income, will drop out here.
I sincerely hope that won't be you.:-)
--
"By failing to prepare, you are preparing to fail."
Benjamin Franklin (1706-1790)
You have just arrived at the most important part of your
entire affiliate business.Yes, I know some of you haven't
started yet. And I know you *REALLY* want to get going!And
yes...
Your start *will* be delayed if you prepare everything
BEFORE you begin.But once you have completed preparations,
you'll roar ahead. There'll be nothing to repair or repeat
once you launch.
********************************
The few hours or so that you spend here, in preparation,
will determine exactly how big your success will be.
********************************
Most people fail in any business because they don't plan
adequately. That's three times as true for an Internet
business and five times as true for what *YOU* are about to
do. Here's why...
If you pick the wrong concept, if you develop the wrong
topics, if you pick the wrong affiliate programs...
You'll get the wrong results.
This installment of the Affiliate Masters Course focuses on
what you need to do first. It guides you past the barriers
and hazards and sets you on the road that is right for you.
YOUR road to success.
You are embarking upon a truly rewarding journey. Have no
doubts -- this is "winnable" e-commerce. It's totally under
your control.
What you are about to read is likely a radical departure
from what you have been doing.Take your time and read
carefully... receive the key to becoming an Affiliate Master.
OK, enough "kung-fu grasshopper" stuff.Back to real-time
preparation.
--
You have already started your journey in the right direction
by completing the first preparatory step...
> Understand PRE-selling and its Effect
> on Conversion Rates (DAY 1)
It's the foundation for all future actions.
--
We'll tackle two more prep steps today...
> Brainstorm Your Site Concept (DAY 2)
Brainstorm a high-potential idea.Discover the best "site
concepts" *FOR YOU*.Then narrow it down to the one with
the most potential.Remember... it takes just as much time
to build a low-potential business as a high-potential one.
So invest the time NOW to maximize your returns LATER.
> Develop HIGH PROFITABILITY topics (DAY 3)
Develop hundreds of possible Keyword-Focused topics for your
concept, then narrow them down to the ones with the most
profitability. Relax, it's a snap once I introduce you to a
few Net tools. :-)
--
And we'll cover the final preparatory step tomorrow...
> Grow, Prune and Group Best Affiliate Programs (DAY 4)
Here's where it starts to get fun. Based on the concept and
topics that you developed , pick the affiliate programs that
excite you and that fit your concept.
--
Don't rush through the prep DAYS.They are easy -- so it's
tempting to zoom.Don't.Even though they are not
difficult, they do require thoughtful consideration.
I hate to be a nag, but please remember what I said
yesterday... It's a process.Take as much time as necessary
to do each DAY properly.There is no stop-watch ticking.
Some careful planning and fine-tuning will pay you big
dividends down the road...
... down *YOUR* road.
Now's the time to nod, say "Yes dear," and move ahead... ;-)
--------------------------------------
--------------------------------------
DAY 2 -- Brainstorm Your Site Concept
"Do What You Love...
The Money Will Follow"
---------------------------------------------
---------------------------------------------
Goal-of-the-DAY... Identify the top 3 Site
Concepts that you know and love.
Ongoing Goal... Revisit this only if you want
to build an entirely new and different
Theme-Based Content Site.
With these goals in mind...
---------------------------------------------
---------------------------------------------
Everyone, absolutely *EVERYONE*, has a special interest... a
passion.Everyone knows something that is of value to
others. Something that others on the Net seek.
Passion makes work fun and easy. What is it that you love to
talk about?Read about?A hobby?What do you do for fun
and games?What are your natural talents?
Don't forget to look right under your nose...
What special body of knowledge have you learned from your
job?What do you do day after day, without even thinking
about it (ex., child-rearing, taking care of sick parents,
renovation contractor, customs inspector).
Think about what you do in a typical day, and what you've
learned from it.What sections of a book store or a
magazine shop do you automatically gravitate toward?What
kind of TV shows do you tend to like most?Movies?
What activities do you enjoy most about your current
occupation?Is it research?Helping customers achieve
their goals? Managing other people?Teaching or explaining
things to others?Talking/selling on the phone?Organizing
things?Making a process easier?Discovering or creating
new products or services?Marketing products?
Problems are also a good source for ideas, because problems
need solutions!What bugs you?What's tedious?What does
not work?...
We all encounter obstacles, problems, nasty people in the
course of whatever it is that we do every day. What are
the three biggest problems in your work place?What are your
biggest pains as a parent, or as a step-parent, or as a
gardener (etc., etc.)?
Now...
Repeat all the questions above, except pretend that you are
in a "five years ago" time warp.Yes, ask yourself the same
questions, except place yourself where you were five years
ago. Next, repeat for 10 years ago.To paraphrase an old
saying...
"You've forgotten more about some things than other folks
will ever know."
Call friends.Ask your kids.Phone your parents or your
siblings.Or anyone else who can jog your memory.It's so
easy to miss what others see.
Your mission, should you decide to accept it (!), and it is
not as easy as it sounds, is to find a subject that you
really know *and* like.
Here are a few examples of "starting points" to get your
neurons firing...
Advertising
Aerospace
Agriculture/farming
Antiques and collectibles
Apparel/clothing/fashion
Architecture/buildings
Arts & Crafts
Auctions
Automotive
Aviation
Beverages
Books
Chemicals
Children/parenting
Cleaning
Communications/media
Computers
Construction
Consulting
Conventions/Trade Shows
Design
Disabilities
Education
Electronics
Employment
Energy
Engineering
Entertainment
Environment
Ergonomics
Financial services
Food
Gambling
Games
Government
Health
Hobbies
Home/garden/flowers/plants
Hospitality/entertaining
Information
Jewelry
Law
Manufacturing
Minerals
Music
New age
Office supplies
Publishing
Real Estate
Religion/Spirituality
Research and Development
Retail management
Science
Security
Sex
Software
Sports
Telecommunications
Toys
Trade
Transportation
Travel
Video
Weather
Take your time on this -- the final concept will, after all,
form the foundation for your affiliate business.So, now
that you have *READ* this far, REview all the above
brain-stimulators with pen and paper (or keyboard) in hand.
Write down concepts as they hit you -- make as long a list
as you can.Don't censor yourself.Just write down ideas
for Site Concepts as they occur.
Next, pick the three concepts that you LOVE the most *and*
that you think would have some appeal for others -- this is
your "short list" of Site Concepts. Remember... if a concept
REALLY turns you on, you won't be working.You'll be
playing.So focus on topics that you LOVE.
--
You are now at a critical LOOP POINT.What do I mean by
that? Well, at this point, there is no way to tell you which
Site Concept to pick.Here's why...
You definitely know which Site Concept excites you the most,
but you have no idea which one is most profitable.You do
not have enough information yet.So...
Simply start with the Site Concept that excites you the
most.As you accumulate more information during DAYS 2, 3,
and 4, grow your concept so that you maximize its profit
potential...
For example, let's say that your passion is the Renaissance
artist, Sandro Botticelli (1445-1510), a highly individual
and graceful artist who fell out of fashion and died in
obscurity (hey, in art, ya gotta be good to die broke!).
It's your passion to give this man his due on the Net.
At first glance, the focus is rather narrow.It might be
difficult to develop enough HIGH-PROFITABILITY topics to
attract sufficient traffic (DAY 3).And there may not be
many affiliate programs to develop a good income stream
(DAY 4).
On the other hand...
othat may not matter to you -- the passion may be primary,
while the money is secondary to you.
OR...
osince you really are an expert, you just may succeed in
developing tons of Keyword-Focused topics to be able to
create lots of HIGH VALUE Keyword-Focused Content Pages
about Boticelli .You may end up "owning" this
niche. And, while completing the prep work, you may
discover...
oa superb art gallery that specializes in
Botticelli, but who gets zero Net traffic
oa stock photo service that features a
comprehensive selection of Boticelli art
oa Botticelli museum in Florence
The stock photo service has an affiliate program. You
set up a private referral arrangement with the other
two.You're in e-business heaven!
OR...
oyou conclude that, while you love Boticelli, there is not
enough income potential for this narrow niche.So you
expand it.How far?
Do you stop at Botticelli?...
http://www.artchive.com/artchive/B/botticelli.html
Or do you grow your idea to include all Renaissance artists?...
http://www.artchive.com/artchive/R/renaissance.html
Or do you grow your idea to include all artists?...
http://www.artchive.com/artchive/ftp.html
Or do you grow it into a comprehensive art portal?...
http://artchive.com/
Of course, you don't have to go "the whole hog" all at once.
You can start with Boticelli and widen the scope of your
site over time.
-----SIDEBAR-----
Mark Harden, the owner of Artchive.com (above), definitely
fits the model of someone who started out with a simple
passion... building an art site in his case.He has
leveraged it into one of the top 5,000 sites on the Net, and
generates outstanding income from it.
A good chunk of that is from banner advertising, too.
Placing banner ads is outside the scope of this course.
But do recognize this important additional income stream for
your Theme-Based Content Site.
-----SIDEBAR-----
How big should you grow your Site Concept?How much should
you change it?...
Only you can decide.And you'll be able to do that when
you finish...
DAY 3 -- Develop HIGH-PROFITABILITY topics
DAY 4 -- Grow, Prune and Group Best Affiliate Programs
If the financial potential seems limited after you have
finished the above, you have three options...
OPTION 1) Expand the concept -- make it more general.But
remember... you don't have to START HUGE.Build
it over time.
OPTION 2) LOOP back to this point and try the next concept
on your "short list" of Site Concepts.
OPTION 3) Recognize that you're "in it" more for the passion
than the money.Botticelli rules!
It's all up to you.Let those creative juices flow.
(A word of caution, though.Before you decide on your final
choice for Site Concept, do DAY 3 first.)
-----
Before proceeding to DAY 3, please complete your DAY 2
Goal-of-the-DAY, and take note of your Ongoing Goal...
---------------------------------------------
---------------------------------------------
Goal-of-the-DAY... Identify the top 3 Site
Concepts that you know and love.
Ongoing Goal... Revisit this only if you want
to build an entirely new and different
Theme-Based Content Site.
---------------------------------------------
---------------------------------------------
Now that you have 3 Site Concepts that excite you, let's
find out where the PROFITABILITY lies...
-------------------------------------------
-------------------------------------------
DAY 3 -- Develop HIGH-PROFITABILITY Topics
"Why do you rob banks?"the officer asked
infamous bank-robber Willy Sutton, moments
after being arrested...
"I go where the money is."
--------------------------------------------
--------------------------------------------
Goal-of-the-DAY... Use the SUPPLY and DEMAND
window to build a MASTER KEYWORD LIST, fully
researched, of 5 HIGH-PROFITABILITY KEYWORDS
for each of the 3 Site Concepts (brainstormed
in DAY 2).
Ongoing Goal... Use the SUPPLY, DEMAND and
especially the BREAKOUT window, to grow your
MASTER KEYWORD LIST ever bigger, ever more
PROFITABLE.This yields the raw material
for new Keyword-Focused Content Pages.
With these goals in mind...
--------------------------------------------
--------------------------------------------
Let's say that you love fashion.You eat, live and sleep
it.You read all the fashion magazines. You head straight
to that part of any bookstore.Your friends beg you to talk
about something else "for a change!"
It's time to BRAINSTORM and PRUNE.Initially, you'll
BRAINSTORM as many related Keyword-Focused topics as
possible that are related to fashion.Then you'll PRUNE out
the LOW-PROFIT-POTENTIAL ones.
First thing you do?Power up your very own KEYWORD TOOL
CENTER.There are three "Windows" of information here...
> Demand
> Supply
> Breakout
Open your browser and start with...
---------
Window #1 ==> THE DEMAND WINDOW
---------
Time to BRAINSTORM some Keyword-Focused topics.Use...
GoTo.com's Suggestion Tool...
http://inventory.go2.com/inventory
>... and/or
7Search "Related Keywords" Tool
http://www.7search.com/scripts
At the time of this writing, GoTo.com has announced that
they may make their Suggestion Tool available *ONLY* to
those who have opened accounts to bid on GoTo.com keywords.
To open an account with GoTo...
http://www.clickbank.com/marketplace/?r=alliesunme&c=marketing&s=1&i=10&t=ClickBank_Marketplace
Or you can use the 7Search "Related Keywords" Tool, which
does the same thing, even BETTER in some ways...
http://www.7search.com/scripts/
BEST IDEA = Use both as a cross-check.
Got your DEMAND WINDOW ready?GoTo's Suggestion Tool
loaded?Great!...
Enter "fashion" and hit "Find It!" -- here are the most
common keywords that Web surfers search upon that contain
the word "fashion" at GoTo.com...
-----SIDEBAR-----
In this course, the term "keywords" includes BOTH single
words *and* multi-word phrases.
When building a keyword list, never limit yourself to single
words. Many more people search using multiple-word keywords
composed of two, or even three, words.
-----SIDEBAR-----
13389 fashion
1701 fashion model
1676 fashion designer
1429 fashion magazine
1356 fashion design
821 fashion show
755 fashion institute of technology
711 teen fashion
669 fashion history
563 fashion bug
462 fashion photography
409 teen fashion model
363 men fashion
310 history of fashion
309 fashion trend
278 fashion modeling
273 fashion tv
269 1920's fashion
264 fashion job
257 men's fashion
252 celebrity fashion
252 fashion design school
244 indian fashion
236 1920s fashion
217 fashion illustration
207 fashion school
205 japanese fashion
<snipped at 200>
The number in the left column is the number of times that
each keyword was searched in the preceding month at
GoTo.com. In a sense, it's an indication of the DEMAND (by
*YOUR* potential visitors) for each keyword that contains
the word "fashion."
-----SIDEBAR-----
You may have noticed that all words are singular. GoTo.com
does not differentiate between the plural and singular
forms of things.If you do a query for "fashion models" or
"fashion model" at the Suggestion Tool, you get the same
results...
1701 fashion model
That "1701" is a combination of all the searches that were
done for "fashion models" and "fashion model" at GoTo.com
during the previous month.
Only one problem... what if 1700 of those 1701 searches were
for "fashion models"?There would NOT be much point in
making a wonderful Web page about "fashion model"
(singular), would there?After all, no one would be
searching for "fashion model," if that were the case.
Usually, your instincts will tell you which version is the
most popular.In other words, you should be able to see
that FAR more people will search for "fashion models" than
for "fashion model."Not sure?...
Check it by using the 7Search "Related Keywords" Tool...
http://www.7search.com/scripts/
fashion models 78
vs.
fashion model 18
Bingo!Confirmation of your hunch!
Why is this important?
Because, as you'll see later on, you'll create Web pages
with topics that focus upon your HIGHEST PROFITABILITY
keywords.And PROFITABILITY is partly determined by the
DEMAND for your keywords (i.e., how many times people search
for them).So...
You'll create a page about "fashion models" in this case,
but not about "fashion model."
-----SIDEBAR-----
-----SIDEBAR-----
If you are following along with this example by actually
DOING it, you'll find, of course, that the numbers are
different.But the basic ideas and conclusions remain valid.
-----SIDEBAR-----
OK, what do we have so far?We've got a good idea of what
your potential visitors WANT.In other words, we know
what's in DEMAND, and by how much, for a variety of keywords
(some of which will become your HIGH-PROFITABILITY,
Keyword-Focused topics) that contain the word "fashion."
Now it's time for...
---------
Window #2 ==>==> THE SUPPLY WINDOW
---------
Ready to PRUNE out the LOW-PROFITABILITY topics?
Before we can start PRUNING, we need to check out the SUPPLY
of your "fashion-containing" keywords.In other words, how
many sites already provide content for the keywords that we
found in your DEMAND WINDOW (i.e., Window #1 above)?
In your SUPPLY WINDOW, load up AltaVista or Google...
http://www.altavista.com/
http://www.google.com/
-----SIDEBAR-----
When you search for your "fashion-containing" keywords...
Surround phrases in quotation marks -- this makes the engine
look for the "fashion design" PHRASE and not "fashion" or
"design" as single WORDS.Depending on each engine, it may
or may not make a difference -- so it's better to play it
safe and use quotes.
I recommend Google and AltaVista for your SE research
because they are consistently...
1) comprehensive -- contain a large chunk of the Web
2) fresh -- spider sites *AT LEAST* once per month
and
3) pretty quick indexers of sites submitted to them.
So your research will yield comprehensive and fresh data.
And, of course, they both tell you how many sites matched
your search query.That's essential for determining
competitive SUPPLY.
At the time of this writing, AltaVista reports like this...
> "14,997 pages found."
And Google reports like this...
> "Google results 1-10 of about 4,940,000 for fashion."
This may change, of course.So, if you don't see the above,
look closely to see if they are reporting this data in
another way.If one of the above two no longer seems to
report this statistic, use the other.
NOTE:Once you start researching with one Search Engine,
stick with it all the way through.This keeps the data
consistent.There is no need to use BOTH engines, nor
should you.
NOTE: This research has *NOTHING* to do with which engines
you'll submit your site to.It does not mean that you'll
submit your new site to ONLY AV and Google.You'll submit
to all major engines, and you'll track how you're doing at
them all. But when you're researching competitors, you only
need to use one engine... either AltaVista or Google.
-----SIDEBAR-----
OK, let's continue the "fashion" SUPPLY research example.
Once we do this, we'll be ready to start PRUNING...
Use AltaVista or Google in your SUPPLY WINDOW (Window #2) to
search for each of the "fashion"-containing keywords that
you found in your DEMAND WINDOW.Yes, do a search for each
keyword.It *is* a bit tedious, but the research will pay
off in spades.:-)
First, though, let's create a MASTER KEYWORD LIST.Do this
either in a simple text file, or via a database or
spreadsheet program.
-----SIDEBAR-----
The best choice is a database like Filemaker Pro...
http://www.filemaker.com/
Next best choice is a spreadsheet.
Both a database and spreadsheet will speed things up and
provide you with extra functionality.
If you don't know anything about databases or spreadsheets,
your fastest way to get up and running is with Filemaker
Pro.It's a friendly, easy-to-learn database program. Your
particular needs are simple, so it won't take long for you
to create a MASTER KEYWORD LIST that can be sorted and
searched, and that can warn you of duplicate keywords.
http://www.filemaker.com/
If the idea of a database or spreadsheet scares you, simply
stick with a text list.It's a bit inefficient so it will
take you a little longer, but it will do the job just fine.
:-)
Whatever you decide, please, please, please...
*DO* use a MASTER KEYWORD LIST.It will evolve into the
MASTER BLUEPRINT for your entire site.If you follow these
instructions, the site will almost build itself!:-)
-----SIDEBAR-----
OK, here's what to do with your MASTER KEYWORD LIST.Create
four columns and label them KEYWORD, DEMAND, SUPPLY, and
SUPPLY SITE INFO. For each "fashion"-containing keyword in
your DEMAND window...
oEnter the keyword itself into the column labelled
"KEYWORD" -- copy-and-paste to avoid typos.
oEnter how many times it is searched (info that you
found in the DEMAND WINDOW) into the DEMAND column.
oEnter how many sites Google or AV finds (in your
SUPPLY WINDOW) in your column labelled SUPPLY.
oRead the listings for the Top 20 sites that Google
or AltaVista returns for each keyword.Make brief
notes in the fourth column, SUPPLY SITE INFO -- no
need to visit the sites yet (perhaps just a quick
click to the home page ifyou need a bit more info).
Just get a "flavor" for the kinds of sites that each
KEYWORD search delivers.
I've started your MASTER KEYWORD LIST for you...
KEYWORD DEMAND SUPPLY SUPPLY SITE INFO
fashion 13,3891,951,256 *See NOTE...
*NOTE: "Fashion" is too general. Don't bother researching
this word for products/services. The real opportunities lie
in the niches, in topic keywords that have more specificity.
fashion model1,701 13,231 information about
models, agencies,
sites about a specific
model or nationality
fashion designer 1,676 21,307 Barbie designers (!),
various "name" designers
fashion magazine 1,4288,813 online and offline
fashion mags, eyeware
magazine
fashion design 1,356 27,105 Schools, colleges, and
internships; designers
selling fashion designs
*Add as many notes as you like for SUPPLY SITE INFO.I've
kept it very brief here, since it is only an example.
--
Finally, make two more columns, one labelled POSSIBLE
PARTNERS and the other called IDEAS FOR CONTENT.Time for
some in-depth, professional, "SUPPLY WINDOW" research...
There are two basic ways to review the results that
AltaVista or Google return...
1) AltaVista has a RealNames function that says something
like this...
fashion designer - Click here for a list of Internet
Keywords related to fashion designer.
AltaVista also has an "editorial" section.Look for... "See
editor-selected sites in:Ê"
This sends you to a human-compiled directory of listings (as
opposed to their spider-generated search results).
Google, too, sends you to their version of a directory.
Look for where it says... "Categories:".
You could also use Yahoo! if you like directories. Google
uses Open Directory and AltaVista uses LookSmart to power
their directory results.Yahoo! rounds out the "Big 3
Directories"...
http://www.yahoo.com/
2) Below the directory results, you get the top search
results from the Search Engine itself, ranked in order of
relevance to the search term (these are the results that you
skimmed for SUPPLY SITE INFO).The rankings here are
determined purely by computer algorithms that analyze
gigantic spider-generated databases of Web pages.
Review as many of these sites as you like.I'd suggest at
least the first 10-20 sites.But you may find merchants in
need of traffic-help (i.e., you!) deeper down.
--
As you get into this in-depth research, you'll notice three
types of sites...
o irrelevant -- for whatever reason (off-topic, geographic,
lousy site, etc.), they just don't fit.Skip these.
o merchant -- in POSSIBLE PARTNERS, enter what kind of
merchandise they sell.If they have an affiliate program
that fits your concept, enter the URL of the "join page"
for the affiliate program of that merchant.These are
indeed "POSSIBLE PARTNERS." Even better, you're
automatically organizing the POSSIBLE PARTNERS according
to each keyword -- so you are already pre-planning each
Keyword-Focused Content Page's "in-context" TEXT links!
o content -- these sites are your direct COMPETITORS. They
make money through banner ads and affiliate programs, too.
And good news!...They'll speed up your learning curve by
GIVING you a lot of information.Why? Because they've
already DONE A TON OF WORK FOR YOU!Here's what to do...
o As you review these content sites, you may get some
great ideas for content on your own site.Enter
these ideas into the IDEAS FOR CONTENT column.
o Browse the site, drilling down into the content.
Click on the banner ads and text links, following
these links out to their destinations, to see
what kind of merchants that THEY have chosen as
affiliate-partners.Or perhaps it's a straight
advertising deal -- make a note of these merchants
as potential advertisers, too.If a given merchant
fits your concept and has an affiliate program,
enter the kind of merchandise it sells, and the
"join page" URL, as you did just above.
-----QUICK TIP-----
It can be a tedious pain to look for a link to a merchant's
affiliate program.Some home pages are quite crowded.
Here's how to find it quickly...
1) See if you can find reference to it with a quick scan of
the top, left and bottom navbars (graphic or text links). If
not...
2) Do a quick find on the home page.Press on the control+f
keys on your keyboard (command+f if you are using a Mac).
Then enter "affil" (the first few letters is fine and
reduces chances of a typo) into the box of the window that
pops up.Try also for "assoc" (short for "associate") and
"refer" (short for "referral" or "referrer" program).
3) Use their search tool or online support chat (if they
have one) or 1-800 line, or send them an e-mail.If they
don't have an affiliate program, ask if they are interested
in buying pay-per-click advertising (more on selling
pay-per-click advertising a bit later on in the course).
If you still can't find it after that, forget it.They
probably don't have an affiliate program.
-----QUICK TIP----
You will tend to find MERCHANT sites via the RealNames
function or in the engine's "directory listings."You'll
tend to find CONTENT sites by reviewing the top 20+ search
results.
Continue on for the remaining keywords, until you have
completed all six columns for all of your HIGH-
PROFITABILITY "fashion"-containing keywords.
Expected results?...
olots of good content ideas for the site
osome good leads to merchants who could need pay-per-click
advertising from you a bit later
o a few merchants who have affiliate programs (but the real
motherlode for affiliate programs will come in DAY 4!).
--
IMPORTANT...
I can't over-emphasize the importance of your MASTER KEYWORD
LIST.Your entire site, including its most profitable
directions, lies in this BLUEPRINT.Please... do this.
If you find creating your own list (with a database or
spreadsheet program) to be too daunting, and if a text list
is too awkward, consider "Site Build It! Manager" software,
which is included in Site Build It!...
A powerful automator, work-organizer and time-saver, it
makes the entire MASTER KEYWORD LIST child's play.How?
It does the DEMAND, SUPPLY and BREAKOUT windows (we talk
about BREAKOUT below) for you automatically, turning hours
of work into minutes, as it BUILDS and RESEARCHES an entire
MASTER KEYWORD LIST for you.It even calculates the
PROFITABILITY of every keyword automatically.Its FIND and
SORT functions turn it into a powerful, high-yield tool.
For more information about Site Build It!, which includes
the Site Build It! Manager tool...
http://buildit.sitesell.com
-----LONG SIDEBAR-----
Want to accumulate more information about the intensity of
the competition (i.e., the SUPPLY of keywords) for top
rankings for your keywords?Use GoTo.com...
http://www.goto.com/
GoTo.com is another good indicator of competitive SUPPLY. It
is a pay-per-click Search Engine, so the companies you find
are serious companies who do some research and are willing
to pay for listings.They also tend to be a bit more
marketing-savvy.So you'll get useful info here.
There are a lot of other pay-per-clicks, of course. But
since GoTo.com has been around the longest, bid prices have
had more time to rise closer to "true market value."
Try this now...
Search for "fashion model" at GoTo.com. At the time of
this writing, the winning bid to have the top spot on this
search results page is $0.15 (where it says "Cost to
advertiser" at the end of the description for each site --
if you don't see a price, then the "regular" Search Engine
algorithms have simply returned that site for free -- you
can have that spot by bidding a penny!).
On the other hand, "fashion designer" costs $0.25 to be #1
in the search results.This makes sense, since our
AltaVista research above showed that there were many more
sites about "fashion designer" than "fashion model" (i.e.,
greater competition).
Want another sign of competitive SUPPLY?Note how many
sites bid for each keyword.For example, 15 sites bid at
least one penny for "fashion model."And 16 sites bid for
"fashion designer."Pretty close, in this case.Expect
some big price gaps in the bidding for fashion designer,"
which has a much higher #1 bid.
Now remember, companies who PAY for keywords are SERIOUS
about their businesses.They are either merchants or
content sites determined to build traffic.Visit the Top 10
sites (do 20 if you're feeling ambitious!).
If it's a "MERCHANT site," it's more likely to have an
affiliate program than usual, since it's already savvy
enough to "pay per click."If it *does* have an affiliate
program that fits your Site Concept, enter what kind of
merchandise they sell and enter the URL of the "join page"
into POSSIBLE PARTNERS for that keyword (as explained
above).
If it's a "content site," review its content and follow the
"links out" in the same way as outlined above -- add to your
POSSIBLE PARTNERS and IDEAS FOR CONTENT columns. Some of the
content sites will be SERIOUS affiliate sites, so pay
careful attention to what they are doing.
Repeat the process for all of your HIGH-PROFITABILITY
"fashion"-containing keywords.
-----OPTIONAL-----
While you're doing GoTo research, create a second list.
Let's call it your GoTo.com BID-FOR-KEYWORD LIST.
Let's label the first column "KEYWORD" again.Now add 23
more columns to the right of KEYWORD (yes 23, but don't
worry -- Site Build It! Manager has already done all this
for you).Here's what to do for each of your
HIGH-PROFITABILITY keywords...
Label the first two columns to the right of the KEYWORD
column "Price I Should Bid" and "Buys #" -- leave them empty
for now...
In the next column, enter the number of sites that have bid
AT LEAST A PENNY for each keyword (ex. let's say that you do
a search for "fashion model" and you find that 15 sites bid
at least one penny for "fashion model" -- enter "15").
Now, in the next 20 columns, enter the price for the "Top
20" search results spots (searchers are unlikely to scan any
result past #20 -- so bidding for a spot beyond #20 is a
waste of time).In our example, since only 15 sites have
bid for "fashion model," you enter these bid prices in the
first 15 columns -- leave the last 5 blank.
Now, back to those first two columns to the right of your
KEYWORD.Enter the best price you should bid in "Price I
Should Bid". And in the next column ("Buys #"), enter what
spot in the search results that bid will yield (Site Build
It! Manager calculates this spot automatically).
If this seems like a lot of work, it's really not.And with
Site Build It! Manager, it's quick and easy! Here's why...
Site Build It! Manager features powerful pay-per-click
functionality.The Site Build It! Manager contains a
BID-FOR-KEYWORD LIST for every significant pay-per-click
engine to make your job as fast and profitable as possible.
It automatically researches all the bids at all the engines,
showing you where your best bid should be.And it automates
mass-submissions to the major pay-per-clicks, too.Now it
only takes minutes to do what previously took days.(We'll
cover more info on bidding for keywords at the pay-per-click
Search Engines on DAY 9 of the course.)
For more information about Site Build It!, including the
Site Build It! Manager tool...
http://buildit.sitesell.com
-----SIDEBAR-----
As we'll see on the last day of this course, the
pay-per-clicks can be an extremely effective way to build
traffic -- we'll cover some simple strategies for bidding
that will enable you to get the most "bang for your buck (or
pennies!).You can delay this step until then, if you
prefer -- just thought I'd mention it if you decide to use
GoTo for further SUPPLY research.
-----OPTIONAL-----
One special note... If your search on a keyword returns
sites that seem inappropriate (in AltaVista or Google or
GoTo.com), it's likely that your keyword does not reach the
people you thought.
For example, let's say that you want to write a page about
how to price products -- this page is meant to show
e-commerce merchants how to price new products.You decide
that "price" is a good keyword...
Do a search with the GoTo.com Suggestion Tool for the word
*price*. The results are interesting...
Seems like a lot of people search for car prices and airline
ticket prices on the Net. Remember, though, *YOUR* target
market is *NOT* looking for a great car deal or a cut rate
price on trip to Europe... they are trying to figure out how
to *set* a price on their products.
Double-check this hunch by doing a search for "price"
right on the GoTo.com engine...
http://www.GoTo.com/
At the time of this writing, it costs 62 cents for the
number one position. And note that the top listings are all
aimed at helping consumers find the lowest prices for
commodity-type products. In other words... people searching
for the keyword *price* are not business folks looking for
"pricing" info.They are consumers looking for deals.
Save yourself time and money... "price" is not a good word
to focus on.Nor is any word that turns up irrelevant
results on the GoTo.com Suggestion Tool and search engine.
Now repeat this procedure for the keyword "pricing"...
BINGO!This is the RIGHT word.:-)
-----END OF LONG SIDEBAR-----
OK, where were we?Oh yes...
GoTo.com's Suggestion Tool and/or 7Search's "Related
Keywords" tools in your DEMAND WINDOW generated many
"fashion-containing" keywords, along with the DEMAND for
each keyword.
And your SUPPLY WINDOW's AltaVista-or-Google-and/or-GoTo
revealed the number of sites (i.e., the SUPPLY of sites)
that provide information about each keyword, as well as a
lot of leads to possible merchant-partners and even some
ideas for content.
Now it's time to pick the keywords with the best
PROFITABILITY.These will be the keywords with high DEMAND
(i.e., tons of searches according to the GoTo.com Suggestion
Tool) and low SUPPLY (not too many sites found at AltaVista
or Google)...
Eliminate any words that appear too competitive (i.e.,
SUPPLY is too high in Window #2 or bidding competition at
GoTo.com is too intense), especially if they are not
searched upon very often (i.e., DEMAND is low in Window #1).
And ESPECIALLY if there does not seem to be many POSSIBLE
PARTNERS for it!
For example, notice that "fashion school" was only searched
for 207 times in the previous month at GoTo.Let's say that
your AltaVista search returned 10,000 sites.Not a good
combination.In fact, though, it returns only 996 matches
-- so even though it's not requested so often, you should
consider including it in your site since the competition is
so light (i.e., DEMAND:SUPPLY ratio is pretty good).
Your best words would have HIGH DEMAND (i.e., high GoTo
numbers) and LOW SUPPLY (i.e., LOW SUPPLY of competing sites
turn up in your AltaVista or Google search, or the bidding
competition at GoTo.com is low).
This is a rough protocol, so don't become a slave to it.
Follow these two general guidelines...
1) Only eliminate the WORST combinations of HIGH SUPPLY and
LOW DEMAND and low number of POSSIBLE PARTNERS.
2) When you're ready to write your site, start with the
keywords that have the BEST combination of HIGH DEMAND and
LOW SUPPLY (especially the ones that you really enjoy and
know!) and a good number of POSSIBLE PARTNERS.
3) As you start to see patterns for the kind of sites that
appear in your SUPPLY SITES and POSSIBLE PARTNERS and IDEAS
FOR CONTENT notes, you'll refine your Site Concept.
Ultimately, you'll create Keyword-Focused Content Pages
that...
ofit with your final Site Concept
AND...
ohave a good SUPPLY/DEMAND ratio
AND...
ohave a good number of POTENTIAL PARTNERS
AND...
othat you enjoy writing about.
-----SIDEBAR-----
Site Build It! Manager AUTOMATICALLY runs a complicated
mathematical formula that calculates the PROFITABILITY of
each keyword. It also enables you to sort your KEYWORDS
according to PROFITABILITY, quickly allowing you to focus on
the most PROFITABLE words immediately.
Actually, it does much, much more than that.It uses all
the techniques outlined in this DAY 3 to BUILD and RESEARCH
your entire MASTER KEYWORD LIST.Days become minutes. :-)
For more information about Site Build It!, which includes
the Site Build It! Manager tool...
http://buildit.sitesell.com
-----SIDEBAR-----
---------
Window #3 ==> BREAKOUT WINDOW
---------
By now, you very likely have enough keywords to keep you
busy for a while.If so, give this a quick read and move on
to the next section.But...
If you need more HIGH-PROFITABILITY keyword topics, or if
you just want to be thorough, work through this third and
final WINDOW.It just might affect the final concept that
you refine and the domain name that you select.
--
It's easy to get "concept-keyword-bound," i.e. tied to your
basic Concept Keyword... "fashion" in our ongoing example.
But the money (i.e., *your* income) is in diversity... in
developing a wide variety of different keywords, and then
building Keyword-Focused Content Pages (KFCPs) that deliver
HIGH-VALUE information.Those pages attract *targeted*
customers, who then click through to your merchants.
In other words, we started with a basic "Concept Keyword"
like "fashion."All the BRAINSTORMING and PRUNING revolved
around that word.
Let's BREAKOUT a bit.What we need is a good sharp knock on
the sides of our heads, so that we can come up with keywords
that are related to "fashion" but don't contain the word
"fashion."
To develop related keywords for *YOUR* special Concept
Keyword ("fashion" in this case), use the JimTools' Keyword
Research Tools at...
http://www.jimtools.com/keywords.html
See where it says "Research Keywords"?I recommend that you
select Google (a Search Engine) and/or LookSmart (a
directory) for your keyword research...
http://www.jimtools.com/keywords/indexgoo.html
http://www.jimtools.com/
This Research Tool is great for finding words related to
your Concept Keyword... "fashion" in our example.
While the GoTo Suggestion Tool gives you all the search
terms with "fashion" in it when you enter "fashion," the
JimTool "BREAKOUT-brainstorms" related words that do not
necessarily have "fashion" in them.
You can then use those new keywords to BRAINSTORM and
PRUNE some more keywords in your DEMAND and SUPPLY WINDOWS.
So this tool is a good source for more HIGH-PROFITABILITY
topics for pages on your fashion-oriented site.
One special note about our BREAKOUT Brainstormer. Don't
reject words outright -- if you ask yourself, "How does this
fit in with my target market?", you might be surprised! It's
an amazing idea sparker.
Ready?Let's twirl the knobs and give Jim's tool a whirl
(hmmm, that didn't sound quite right!)...
Enter "fashion" into one or more of the JimTools' Keyword
Research Tools.When I did it, it returned the following
words related to fashion (I've deleted the irrelevant
ones)...
* discount fashions
* fashion outlets
* fashion show coordinator
* fashion show producer
* fashion show production
* hair and make-up artists
* ice skate fashion
* international model scout
* model bookings
* runway models
* show producer
* skate fashion
* skate wear
* skating fashions
* velvet elegance
* winter styles
* women's clothing
Use these words in two ways...
1) Use the ones THAT FIT your Site Concept "as is" to create
more Keyword-Focused Content Pages, (ex., a Web page about
"winter styles" or "women's clothing").Add these to your
MASTER KEYWORD LIST and complete the DEMAND, SUPPLY, SUPPLY
SITES, POSSIBLE PARTNERS, and IDEAS for CONTENT columns for
each one.
Or a BIGGER idea...
2) Extract "General Keywords," like "discount" and "outlets"
and "clothing" and "styles." Feed these fashion-related
"concept-level" words back into your DEMAND (#1) and SUPPLY
(#2) WINDOWS to BRAINSTORM and PRUNE a whole new series of
HIGH-PROFITABILITY keywords.
Add these to your MASTER KEYWORD LIST, too.(Or start a new
MASTER KEYWORD LIST for any "concept-level" keyword that is
different-AND-strong enough to stand as a separate site.)
For example, "outlet" generates...
3851 factory outlet stores
972 outlet mall
708 outlet stores
640 factory outlet
So "factory outlet stores" would be an excellent topic to
include(especially since it includes "outlet stores" and
"factory outlet" WITHIN it for a total of 5,199 requests!).
You can keep right on BREAKING OUT in Window #3, then
BRAINSTORMING in Window #1 (DEMAND) and PRUNING after doing
research in Window #2 (SUPPLY). You will really come up
with original, non-obvious keywords *AND* affiliate programs
that are right for your *target* market and that are part of
major new directions related to fashion, but that don't
contain the word "fashion."
You may even discover a concept that is so strong that you
decide to adjust your first concept, or even replace it with
this new one!
-----LONG SIDEBAR-----
Here's another way to BREAKOUT...
Use this really interesting Search Engine...
http://www.ixquick.com/
On Ixquick, a site gets one star for every major Search
Engine (ex., AltaVista, HotBot, Excite, etc.) that scores it
in their Top 10 (i.e., on Page #1 of search results). So
it's a fast way to check ALL the major engines at the same
time.
Any site on the first page of Ixquick search results, with
three stars or more, is doing great.These sites know what
they're doing and are *not* there by accident.Two stars is
good. One star could just be a fluke.
Ready?Search for "fashion" at Ixquick.
At the time of this writing, Fashion.net scored tops with
five stars.Click to their site.Then go to the menu of
your browser...
VIEW > SOURCE
This shows the HTML source code for this page.Look for the
"META keywords tag" within this page's HTML...
<META name="keywords" content="Fashion, fashion, models,
chat, news, shopping, haute couture, ready to wear, pret a
porter, style, runway, catwalk, shows, beauty, RTW, PAP,
fashion designers, designers, fashion design, clothing,
Paris, Milan, New York, London, Tokyo, supermodels, super
model, modeling, designers, Claudia Schiffer, Helena
Christensen, Cindy Crawford, Alexander McQueen, John
Galliano, Givenchy, Dior, Karl Lagerfeld, DKNY, Martine
Sitbon, Gucci, Chanel, Chloe, Christian Dior, Yohji
Yamamoto, Helmut Lang, Jean Paul Gaultier, Paul Smith,
Diesel, Gap, Guess, Levi's, Calvin Klein, CK one, Donna
Karan, Giorgio Armani, Gianni Versace, Yves Saint Laurent,
Dolce & Gabbana, Prada, Missoni, Jil Sander, Martin
Margiela, Thierry Mugler, Montana, Versus, MAC, cosmetics,
advice, fragrances, makeup, make up, sexy, luxury, design,
look, casual, accessories, street style, health,
photography, magazines, photographers, trend, trendy, chic,
textiles, fabric, threads, industry, mode, mote, moda,
sportswear, jeans, body">
Yes, this site makes a common mistake of listing tons of
different keywords.But that's OK... they've done a lot of
brainstorming for you!:-)
Then repeat the process for the next site on the first page
of Ixquick search results.Add the next set of META
keywords to your existing list.Repeat until you're getting
mostly duplicate words -- that's the sign that you've
exhausted this BREAKOUTtechnique.
Once you're done, you can use these words in the same two
ways as outlined above for JimTools...
1) Use them "as is" to create more Keyword-Focused Content
Pages.Add these words to your MASTER KEYWORD LIST.
2) Extract "General Keywords" and feed them back into your
DEMAND and SUPPLY WINDOWS to BRAINSTORM and PRUNE a whole
new series of HIGH-PROFITABILITY keywords.Add these words
to your MASTER KEYWORD LIST, too.
--
Another great use for Ixquick...
As I said, sites with two stars or more know what they are
doing (the more stars, the better they are). They are either
merchants or content sites determined to build traffic.
Visit the Top 10 sites that ALSO have AT LEAST two stars.
If it's a "merchant site," and if it has an affiliate
program that fits your Site Concept, enter what kind of
merchandise they sell and enter the URL of the "join page"
into POSSIBLE PARTNERS for that keyword (as explained
above).If it's a "content site," review its content and
follow the "links out" in the same way as outlined above --
add to your POSSIBLE PARTNERS and IDEAS FOR CONTENT columns.
Repeat the process for all of your HIGH-PROFITABILITY
"fashion"-containing keywords.
-----LONG SIDEBAR-----
OK, let's get out of the three windows for a moment. They
have focused on the "KEYWORD END" of brainstorming...
KEYWORD END..................................CUSTOMER END
(BRAINSTORM & PRUNE)->KFCPs<-(BRAINSTORM & PRUNE)
Now let's look at the CUSTOMER END.Get into your visitor's
shoes. Answer these questions...
Q - Who are they?
Q - What are they trying to do?
Q - What other stuff do they look for?
For this discussion, we'll use our pricing example that
we explored briefly above.Why not "fashion"?
Because I know nothing about fashion.Up to now, you've
learned techniques that ANYONEcan use for ANY TOPIC. But,
for this part, you do need to KNOW your customer and your
concept.
So I'm using an example that I know.:-)
In this example, my concept is to create a site that is all
about pricing.It's something that I know a lot about and
enjoy.I've done my prep actions.So I am already an
affiliate of SiteSell.com because "Make Your Price Sell!"
(MYPS!) is a perfect fit for my concept. I'll also provide
links to good pricing books at an online bookstore, as well
as other related vendors (details on how to choose affiliate
programs appear in DAY 4).
Let's assume that I've "three-windowed" my Concept Keyword,
"pricing," to death.Now I want to approach things from the
CUSTOMER END.This empowers me to come up with keywords
that go way beyond the KEYWORD END.And *THAT'S* where the
money is.
First, let's answer the "visitor questions" that we posed
earlier...
Q - Who are they?
A - Writers, software companies, manufacturers in any
industry you can imagine. I'll come up with a lot more
answers and then figure out how to reach them. I'll be
specific and break them down into niche segments.What do
they do?What kind of things would they search for at a
Search Engine that is related to their occupations?
--
Q - What are they trying to do?
A - They are looking to sell their products or information
and have no idea of what they should charge for their
product. As an affiliate of SiteSell.com, I know that MYPS!
can help them... they just don't know it yet.
So, yes, I've worked on obvious words like "pricing" and
"pricing software" and "pricing" together with their
industry, and so forth.And I've figured out every way that
they could possibly search for that information (ex.,
"setting a price," "how to price") and I've even run those
through WINDOWS #1 and #2!.
But now for the million dollar question (just call me
Regis!)...
--
Q - What other stuff, besides pricing, do they look for?
A - They'll look for anything that is related to their
business.Figure out what problem your target market is
trying to solve when they do a search.
Just trace their steps as they develop their product, write
their sites, build traffic, take orders and ship product.
Intercept them with your message. What words would they look
for?Your site must solve that problem.
An example... what's a common issue for people selling
products on the Net?"Fulfillment," just to name one.
"Taking orders," "shipping," "product development," "market
research," "feasibility studies," "writing sales copy"
"credit card processing," "shipping," to name just a few
others.
There are so many starting points that the head spins.
Anyone looking up terms like the ones above will also have a
need to price products more effectively.They qualify
themselves as serious business people with serious needs.
Exactly the right kind of people for MYPS!.
So I'll intercept them when they search for, let's say,
fulfillment-related topics, provide them with great content
about fulfillment, and then also introduce them to the
concept of pricing.I've added a whole new major direction,
and income stream, to my site simply by thinking about
my target's *OTHER* needs.
--
To show you how this can grow quickly, let's continue my
"new direction for pricing" example.I click to
JimTools.com's Google keyword tool and enter "fulfillment"...
http://www.jimtools.com/keywords/indexgoo.html
Here's what I get (unedited)...
american fulfillment
call center
call center management
call center operations
call monitoring
cash back programs
catalogfulfillment
catalog call center
catalog customer service
catalog fulfillment
catalog fulfillment operations
catalog management systems
catalog operations
catalog order
catalog warehouse
consumer promotion
consumer services
contract packaging
coupon processing
coupon redemption
credit card processing
credit cards
customer service
data entry
database management
database marketing
delivery services
direct mail
direct marketing
direct response
ecommerce fulfillment
electronic marketing
electronics data interchange
fulfillment foundation
fulfillment operations
global fulfillment services
incentive programs
information systems
interactive voice response
international shipping
internet business
internet fulfillment
internet marketing
internet promotions
internet sweepstakes
inventory management
lead management
mail order
mail order shipping
mail order fulfillment
marketing services
material handling
merchandise fulfillment
merchandise shipping
merchant accounts
online retail
online retailing
online shopping
operations management
order entry
order fulfillment
order management
order processing
pack & ship
payment processing
pick and pack
point of sale
premium fulfillment
product fulfillment
promotion fulfillment
rebate fulfillment
rebate processing
redemption programs
refund promotions
sales incentive
sales incentive programs
sales promotion
sampling programs
shipping equipment
small business
spiff programs
tear pads
telemarketing 800#
venture capital
warehouse management
warehouse operations
web fulfillment operations
web retailing
web sales
wholesale fulfillment
>From here, I'll extract "General Keywords," like "catalog"
and "fulfillment" and "sales" and "customer service" (just
to pick a few).Then I'll feed these "concept-level" words
back into Windows #1 (DEMAND) and #2 (SUPPLY) to BRAINSTORM
and PRUNE a whole new series of HIGH-PROFIT- POTENTIAL
keywords.Add these words to your MASTER KEYWORD LIST, too.
For example, if I feed "Customer service" into my DEMAND
window, I'll get...
4609 customer service
1025 customer service training
239 customer service tip
206 customer service job
195 aol customer service
192 customer service week
180 live customer service
171 web customer service
160 customer service survey
157 customer service skill
151 ford customer service
135 customer service software
108 online customer service
104 at&t customer service
Please note that this new direction... this great group of
profitable words... is not about pricing, but they are
perfect...
.... *FOR OUR TARGET MARKET* of serious business people with
serious business needs.
-----
Are you thinking...
> "What does fulfillment or customer service or
>sales have to do with Make Your Price Sell!?"
Absolutely... positively... everything.
Am I suggesting that you fool business people who are looking
for information about these topics?No, not at all.
Here's why...
If someone is searching for "fulfillment" (in the non-Zen
sense of the word!), she already has a product.A product
that needs a Perfect Price.
Obviously, Keyword-Focused Content Pages about *pricing* are
much more tightly targeted to our Make Your Price Sell!
(MYPS!) product. It's easy to write a good page that ends in
a RECOMMENDATION to visit MYPS!. And of course, this is a
"must do."It's easy and effective.
But let's say that someone just found my page about order
fulfillment.It's a terrific HIGH-VALUE page that delivers
just what she was searching for. But how to lead that into a
click to MYPS!???
Remember...PRE-selling is really about selling YOURSELF to
your customer through great content. So, once I have
PRE-sold with great content about fulfillment issues on the
Net, I lead into a few closing links...
First, I join the program of a good fulfillment company. I
provide a link to them.Then, I add a link like this...
------------------------------------------
Before you can fulfill orders, you have to
sell, of course. The generally recognized
BIBLE of Net-selling is called "Make Your
Site SELL!." Highly recommended....
http://myss.sitesell.com
------------------------------------------
CLICK!
And I'll follow that link with this one...
------------------------------------------
And before you can sell, your price has to be
right. I have found a pricing technology that
has been receiving kudos from experts who are
on the cutting edge.I highly recommend it.
See what you think...
http://myps.sitesell.com
------------------------------------------
CLICK!
Our target customer does not necessarily have to be looking
for PRICING info -- if we can intercept her in any of her
DAILY needs, we can make her aware of this wonderful PRICING
product that she will realize she needs.
Bottom line?If your keyword attracts your *TARGET* market,
there is always a way, with just a touch of creativity, to
stretch her to other products that are likely also to fall
within her "list of needs."
-----
Wow!What a DAY!
Take three little windows (DEMAND, SUPPLY, and BREAKOUT).
Approach matters from two different directions (from the
KEYWORD END and the CUSTOMER END)...
And you've got a great list of profitable content, almost
ready to write itself!
-----
Before proceeding to DAY 4, please complete your DAY 3
Goal-of-the-DAY, and take note of your Ongoing Goal...
--------------------------------------------
--------------------------------------------
Goal-of-the-DAY... Use the SUPPLY and DEMAND
window to build a MASTER KEYWORD LIST, fully
researched, of 5 HIGH-PROFITABILITY KEYWORDS
for each of the 3 Site Concepts (brainstormed
in DAY 2).
Ongoing Goal... Use the SUPPLY, DEMAND and
especially the BREAKOUT window, to grow your
MASTER KEYWORD LIST ever bigger, ever more
PROFITABLE.This yields the raw material
for new Keyword-Focused Content Pages.
Consider getting Site Build It! Manager to do
it ALL for you.It can build and research
and even analyze an endless stream of HIGH-
PROFITABILITY keywords for you.It's all
part of the Site Build It! package...
http://buildit.sitesell.com
--------------------------------------------
--------------------------------------------
Phew!That was a long and complicated section, I know.
Here's the good news...
You're over the hump.It all gets easier from here on in.
Please, please, please note...
It's important to take your time and work through the
strategies and examples until you "get it" and "do it." DAY
2 (Brainstorm Your Site Concept) and DAY 3 (Develop
HIGH-PROFITABILITY topics) literally build the engine of
your business.
So take your time and stay with it.Your business, and you,
deserve this effort. Time to re-quote Calvin Coolidge...
--------------------------------------
"Nothing in this world can take the
place of persistence.
Talent will not; nothing is more common
than unsuccessful people with talent.
Genius will not; unrewarded genius is
almost a proverb.
Education will not; the world is full of
educated derelicts.
Persistence and determination alone are
omnipotent.
The slogan "press on" has solved and
always will solve the problems of the
human race."
--------------------------------------
Stick with it.This works...if *YOU* work it.:-)
See you tomorrow.
-Ken
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Affiliate Masters series is sent only to those people
who have specifically requested it.It is composed of five
daily e-mail courses. Want to join the exclusive club of
high-earning affiliate champions?Follow the strategies
outlined in The Masters series.Really... JUST DO IT!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Allan Gardyne (yes, of associateprograms.com fame) has said
that "if you join only one program, make it the 5 Pillar
Program" and he has called it "the perfect revenue sharing
program." Ralph Wilson (wilsonweb.com) says that "Ken Evoy
has taken affiliate programs to the next level." And the
Five Pillar Program was chosen by AffiliatesDirectory.com as
"The Best Program of 1999."
For more information...
http://www.sitesell.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
HOW TO UNSUBSCRIBE
You are receiving the Affiliate Masters Course only because
you requested it, or someone used your computer to request
it.If you do NOT wish to receive the rest of this course...
To unsubscribe, send a blank e-mail to...
unsubscribetams@sitesell.net
NOTE: You must send it from the same e-mail address that
receives this 5-day course.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Contact info: E-mail us at support@sitesell.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by Ken Evoy, M.D.
President, SiteSell.com
(c) copyright 2000, 2001 SiteSell.com Inc.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"Site Build It!" TM SiteSell.com Inc.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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