Home Business Opportunity
Small Business Opportunity
Anthony Stillwell
You're Losing Money Every Day and I Know Why!


The reason you're losing money left and right online has to do with the image you're presenting to the world. How, or better yet WHY are you selling a huge money-making package for $9.95 to $19.95?

I mean, you don't have any kind of credibility when you make offers like that. If what you're selling is worth so much then WHY are you giving it away?Could it be because you bought into the... "If I only get 1,000 people out of the millions online to buy my $20.00 product that would be great!" mindset.

Hate to disappoint you, but it doesn't work quite that way.

Most of the people who get online have absolutely no interest in your product. Out of the thousands to tens of thousands that Are interested you have a mountain of competitors trying to get the same customers you want.

And if you're trying to compete on price you're gonna fail 100% of the time. There will always be somebody who's willing to sacrifice more profits than you to sell at lower prices.

The fact of the matter is that you can sell your products at whatever price you want and still sell enough of them to make the money you want. Only if You Know and can convey the fact that your products do what you say they do.

I'd rather have hundreds of customers who value their time and are willing to spend money on products that work and help them get to where they want to be than to have thousands of customers who bought my products because they were cheap.

Just a few minutes ago I saw someone selling a $9.95 information product as their main product! This is extremely unprofitable and makes absolutely no sense. Especially when that same information product properly packaged would sell for $29 to $49 and actually be worth that much.

There is always something you can do differently than your competitors that makes you stand out.

This could be as simple as adding better bonuses than your competitors. Special Reports are the best because they cost you practically nothing and can hold a high value in your potential customers mind.

Here's how you can get rid of competition if you're selling an information product hundreds of other people are also selling...

1) Actually Read The Darn Thing! - I'm amazed at the sheer number of people who sell information products they haven't actually read. I've read 99% of what I sell because how can I effectively convince you to buy something I know nothing about?

One of the products I'm selling right now is being sold for about $17 on other sites. Me, I'm selling it for $39 bucks. $22 more than everyone else and pulling in more profits.

Why?

Or better yet, "How Can I Do That?"

Well, I've added several exclusive bonuses that can only be gotten from me at my site. Even though the core product is the same as everyone else's the overall package is mine alone.

The competition is gone. All I did was READ the product and illustrate some of the techniques inside by creating video tutorials.

I actually had to read the product I'm selling to be able to do that. Nearly every other person I see selling this product just slapped up a sales letter and said "Hey, Please Buy From Me!"

That doesn't work.

Add something unique and valuable to what you sell and let your competitors fight it out for a small share of the profits.

2) Take the information apart and add a bonus report that details steps people should take after they read the main product. There are a lot of good information products out there, but the problem is that you don't know where to start after you read them.

This is a slight variation on the first step. You can just write up a short report with "Action Steps" your customers can take immediately to get the most out of your product.

A Special Report you create that tells people exactly how to use your information with a few extra tips thrown in will go a long way towards making you more sales and keep your customers looking forward to your next product. You can also charge what YOU want to charge.

Believe it or not the majority of your customers don't want cheap products. Cheap products usually means that whatever you're selling doesn't do what you say it does and people want solutions that actually work.

Your potential customers more than anything Want to believe you when you tell them what your products do, but if you're selling a 400-page book all about making money for $17.00 that casts a little doubt. If you're selling a valuable product for a low price then tell people why.

I'm about to re-release a product I have successfully sold in the past for $67. The new price will be $27 and the crazy part is that I tell why the price is as low as it is.

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You can look all you want for a catch to this offer, but you won't find one. My goal is a simple one. To get you to buy from me once and see how I do business so that you will want to buy more products from me. That's why this course only costs $27.

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If you let people wonder why you're selling a seemingly valuable product at a very low price then they'll automatically assume it's because your product is virtually worthless and you just want their money.

You have to price your products based on their perceived worth unless you tell people why your price is so low. I'll give you another example of what I mean. I saw a marketer in an online forum asking why his "Huge Money-Making Product Package" wasn't selling.

He was saying how great this money-making product is without saying why the price was so low. It just seemed like the product didn't work and he was desperate to make sales. When you price your products too low you send a subconscious message to your visitors that you're willing to do anything just to make a sale. You look desperate.

This is rampant with a lot of money-making products. Why in the world would you be desperate to make sales if your money-making product actually worked? You wouldn't. You would be more concerned with using the information than selling it.

The bottom line... Sell products you believe in. If you Know that what you're selling isn't something you'd buy then don't sell it! Your potential customers can tell when you don't stand behind what you sell even when you say you do.

I know my products do what I say and anyone interested in getting the benefits outlined in my sales letters will pay whatever I ask. There's the lesson. Price your products like you know they're worth something.

Otherwise people will just continue to pass you by thinking that you're selling the exact same thing your competitors are selling.

When you don't believe in the products you sell then there's no way you could convince enough people to buy them and make any sort of real money even if you do sell cheap.

If you can'thonestly tell yourself that your products do what you claim and sell them at profitable prices then you will continue to lose money on the Internet every single day.

One last tip... The only reason to sell products for less than $50 is to WOW your customers and make it easier to sell your higher priced stuff. Once the people who buy from you know that you sell quality then you can concentrate on selling products with a higher profit margin.


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