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Anne Marie Baugh
Quit Surviving and Start Thriving!
Surviving means two things.Either your not getting enough
business and your eeking by or your getting too much business
and you aren't keeping up.Either end of the pole is simply
survival.So how can you better your odds as an Internet
business owner?Consider changing your focus from marketing to
publicity and from accessible to hard to hire.How do you do
that?By creating your image and learning to think like a star.
First and foremost remember that you are an expert .And as an
expert you have specialized talents that cannot be duplicated by
anyone else.Not even your competition can do things exactly
the way that you do them.Each expert has their own unique
vision and talent from which to create their dynamic,
progressive business.Don't sell yourself short in
understanding what your unique talents are.In fact, don't sell
them at all, publicize them!
As an expert you are a story in and of yourself.It might take
a minute to figure out what that story is, but trust me, I
haven't met an expert yet who didn't have one.Now put yourself
in the *Hollywood* frame of mind and create your image as a
star.Instead of dropping your prices, increase them.Put
together a portfolio/press kit and start getting the word out
the media about you and your unique vision.If you don't have
enough work, publicize yourself.If you have too much work,
create a waiting list and publicize that!The first brings
work; the second brings stability to your future business.
Find a series of niche audiences.Yes, as an expert you can
create a set of solutions, but by filtering down to a select
group of niche industries you will be able to speak to this
industry in their lingo, filling a special need.You become one
of them.For instance, do you love to cook?Then get
acquainted with the trades in the cooking industry and publicize
yourself to this market.Write articles for these specialized
offline trade and you will become both an offline and an online
star!The expert.True experts get to raise their prices, take
select work, and manage their lives better.
Develop your stardom offline in the media.One of the hottest
places to do this is in radio.Internet experts of every field
are a very hot commodity right now.Talk the talk on a radio
interview and it will pay you back in big time exposure, no ads
necessary.The best part about doing radio talk shows is that
you don't have to move a muscle.The show is done by telephone
right where you are.Start locally by pitching an idea to the
producer of a local talk radio show.Make sure your pitch is
focused, not vague.In other words what will their audience
gain from listening to you?Here are some ideas that might work
as pitches:
1.Ten Reasons Why Websites Fail
2.The Top Twenty Web Site Tricks For Success
3.Ask The Expert.... an open-air show where listeners can call
in questions.
Watch out though, if your really good you might be asked to host
a regular feature.Put artistic creativity into your pitches
and you will be on the air before you know it.
To Press Release or Not To Press Release...
There is the question.Here is the answer.Don't send out a
press release if all you have to announce is that you're an
expert.Sorry folks, but boring.Won't even get a glance from
an Editor or Producer.Remember that the target market of the
press release is the media not your buying audience.This means
that to turn that press release into an article, it must be
newsworthy.Unique, unique, unique. Perhaps your unique idea
consists of an idea that hasn't been done, a special client
whose website is newsworthy and you did the work, a special
event that you've created for those building their business
online.Your the expert, the ideas will come.However, don't
use the word "unique" in your press release.It's the most
overused word in press release history and causes editors to
roll their eyes and crumple your news release.
Every business understands that they need marketing to survive.
What many don't understand is that they need publicity to
thrive.Learn the tricks and you'll have fame and fortune in
your profession.Remember where everyone else is going, don't
follow!Create your own unique path.
__________________________
Anne Marie Baugh is a noted publicist for cyber-stars
such as Mark Joyner, Rick Beneteau, John Harricharan, Marty
Lund, and more.She also owns and operates Write-Promotion,
an online business that works hands-on with businesses
looking for promotional avenues to cyber-success!
Please visit today at:http://www.write-promotion.com
or write to:write@write-promotion.com
We look forward to hearing from you!
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