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Anne Marie Baugh
Gaining Publicity Like The Pro's!
Publicity is the ability to romance the media.To create the
kind of attention that turns you or your business into an
article.Now, of course, there is good and bad publicity.Do
enough stupid stunts and you'll definitely make headlines, but
this won't create the kind of results your hoping to achieve.
So, how do you get noticed by all those print mediums?Many
people are under the erroneous impression that lots of education
helps, but there are plenty of examples that don't support this.
Anthony Robbins is one of the most sought after motivational
speakers, yet he doesn't have a college education.Publicity is
more about soft marketing, timing and formalities.It is about
turning the ordinary into the extraordinary.Finding the story.
Most people make a mistake on either one side of the spectrum
or the other.They either perceive that what they are doing is
interesting to everybody and thus newsworthy, or on the other
side of the spectrum, they believe that what they are doing
couldn't possibly be newsworthy to anyone.Both are wrong.
Nothing that we do is interesting to everyone.We must target
the right publications to attain the correct results. On the
other hand what ever it is that you're doing IS interesting to
someone.
Many publicity agents will have you believe that you cannot
handle your own publicity correctly, but this isn't true.Don't
let anyone make you believe otherwise.This is where the
education comes in.Learn the correct principles and you are
probably the best person for the job simply because no one will
have the same passion for your business as you do.Passion or
enthusiasm is the motivating force behind every successful
story.This is a principle without exception.So don't give
your power away, educate yourself instead.
How do you begin?Hypothetically pick up your business in your
hands and turn it around and around examining it from all
angles.What is unusual about it?What is unique about it that
can be educational for others?What is inspiring?Remember
that an article must be educational or inspirational.The most
common mistake beginners make is writing a long ad instead of
educational article.An ad is not an article.Write an
article.For instance, I had a client that sold pottery from
South America.Nothing very interesting about that.However,
upon learning that the pottery came from a section of South
America that had been hit by a hurricane and that the gentleman
selling the pottery had trekked into the ruins from the USA to
help his native people rebuild their community, well...then we
had an inspiring story with which to build an article.A
successful story builds on education or inspiration which gives
people more power or evokes emotions that inspire.It's as
simple as that, and believe it or not, there is something in
every business that will make a great article.
Once you have several articles in hand, make sure it follows the
correct publishing format.Check out books on formatting and
follow the instructions.This isn't the time to be unique.
Publishing is an old fashioned medium that isn't terribly
interested in a new look.New looks tend to scream amateur.If
you have to hire a professional writer to re-write or edit your
work, do it.It will be worth the investment and the writer can
help you learn the ropes.Once you have accomplished this, then
it's time to target your market.
Submission.The last step in which you have control.Start
small.Instead of hitting the big mainstream publications,
target smaller publications within your trade.For every
business there are trade publications and more than likely
hundreds of them.Print newsletters or online ezines are also a
good bet as long as the target audience is correct for your
article.How do you find the print publications?Go to your
nearest University library and ask the reference librarian for a
directory of trade publications or newsletters.There are
several that will help you find what you're looking for.
Be prepared for rejection.Any professional writer will tell
you it comes with the business.Don't take it personally.Just
keep submitting until you succeed.It will happen.
So why should you go to all this trouble for a little publicity?
Because one well-placed article will solidify your reputation,
make you an expert, and bring you more business.It's really
quite fun, once you get the hang of it.
__________________________
Anne Marie Baugh is a noted publicist for cyber-stars
such as Mark Joyner, Rick Beneteau, John Harricharan, Marty
Lund, and more.She also owns and operates Write-Promotion,
an online business that works hands-on with businesses
looking for promotional avenues to cyber-success!
Please visit today at:http://www.write-promotion.com
or write to:write@write-promotion.com
We look forward to hearing from you!
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