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Anne Marie Baugh
Is Your Site A Post-It Note Or SuperGlue?
Traffic, traffic, traffic, that's all we hear.You'd think we
were all craving two hours commutes on the Los Angeles freeway.
The question is, if you've got traffic, what are they doing?In
other words, what's your stick-ability?When people come to
your site are they met with a roadside sign announcing your
business and not much else or do they have a reason to stick
around?If they aren't sticking, you aren't succeeding.And
you've missed the major rule of online engagement.That is
simply, "Information rules on the Internet."If you ain't got
it, they ain't staying.
So let's say you've currently got yourselfPost-It note
traffic.The kind that arrive but leave just as quickly. Boy,
the logs look great, but where are the sales?Time for some
SuperGlue folks.The kind you can't get from website bells and
whistles.This only comes from content, the kind you have to
create.Consider these SuperGlue techniques:
1.Free Advice:
Free advice can be formatted in several different ways.
Perhaps a list of articles that the visitors can't pass up.Not
the same old, same old we see everywhere.But fresh, new,
material that adds to the education of your visitor.This can't
be beat for making them stick.Make sure one article leads to
another valuable place on your site until finally it leads to
the sale.Free advice builds confidence in your target
audience.After all, how do they know if you've got the right
stuff if you don't tell them a little to prove it?
2.Community Chat:
People like people.And we love to get together and talk about
our favorite subject.Many online gurus making millions online
by first offering a free one-hour chat a week.Meet the maker
of the site and you've built trust in your audience.Invite
them to participate and your no longer the only one making the
moves at your site.Let the people get to know you and sales
will soar.
3.BillBoards :
Let them have their say.Billboards provide a safe way for the
shy ones to have their say too.It's an inter-exchange of
information, which often builds the content of your site.It
also enlists in stick-to-itivness as people who roam the
billboards are staying put.They are getting friendly with your
site.
4.Learning Tools:
Give your visitors other ways to learn.Books, e-books,
forums, shareware, etc.Change your content often and visitors
will want to return to see what you've added that will be
worthwhile to them.
5.The Newsletter
Yes, the newsletter.The number one tool for bringing your
visitors back to your site.If your aren't capturing them the
first time with a free opt-in newsletter, then you have to keep
going out and finding them.That's very expensive.Your
newsletter is a forever link to your clients and prospects.
5.A Treasure Hunt
Yep, I'm talking a contest in which you give away something
free.However, this contest works a little different.By
placing a small graphic in different parts of your site weekly,
ask the visitors to find it and then enter the contest by
telling you where the graphic is located.What does this do?
It persuades your visitor to play a game and in the process
takes them through your site.While they are looking, they are
learning about you.
See, it's not hard to add a little SuperGlue to your Post-It
Note and get those visitors to stick around long enough to
actually buy!
__________________________
Anne Marie Baugh is a noted publicist for cyber-stars
such as Mark Joyner, Rick Beneteau, John Harricharan, Marty
Lund, and more.She also owns and operates Write-Promotion,
an online business that works hands-on with businesses
looking for promotional avenues to cyber-success!
Please visit today at:http://www.write-promotion.com
or write to:write@write-promotion.com
We look forward to hearing from you!
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