Anne Marie Baugh
Think Like A Publicist To Achieve Like A Star
Have you picked out your Oscar's night outfit?I have.You
should.Have you thought about what you will say when you
accept your award?I have.You should.At least in your mind,
that wonderful playground for imagination.The very place we
are going to venture today for great publicity ideas.Razzle,
dazzle, sparkle, and shine.Isn't this how wethink all those
stars get to the Oscars in the first place?However, it's less
glitter, and more planning that creates the reality.First
comes the dream, then the work, then usually a host of
disappointments to test the resolve, then a series of small
successes, and then....publicity.It is a fairly predictable
road, but often as business people we forget to plan our own
personal Oscar's night.We also miss the key ingredient,
publicity.Marketing is what gets you in front of your target
market to make the sale.Publicity is the spot light that
shines on you and solidifies you with mass appeal as the popular
expert in your field.You drive marketing to your buyers.
Publicity drives the masses of buyers to you.
When your focus has been marketing it's a little tricky to
change your paradigm to publicity.
However, the important difference between marketing and
publicity is your target audience.You are no longer pitching
to buyers of your product or service, now your audience is the
media.This means editors and producers.These important
people are looking for one thing, the story.A unique story.
Something inspirational, motivational, newsworthy, or
educational.Period.Nothing else will do. In order to be
successful in the media you have to think like a publicist and
find your unique story.If you don't have a story, it's time to
createone.What is unique about you or your business?
Sometimes it's an attitude.Like the employer that regularly
asked her employees what they didn't like about their jobs and
then proceeded to shift responsibilities.It may be an event,
like a charitable event that raises money for starving children
but serves beans and rice at the gala event to demonstrate how
it feels to be poor.It may be your wit, your way of thinking,
what you care most about, or how you integrate your values into
your business.Only, you can find it, but trust me it's there.
Begin to explore your own unique angles and media curves by
keeping notes on your thoughts and attitudes.Scribble, color,
or paint it out, it really doesn't matter as long as you begin
to devote time to exploring your "story".Not your ad, not your
price, not your product, but your story.
Once you've angled into your own unique media offerings, find
the appropriate avenues to make your pitch.Take care though,
the media should always be treated with good will and respect.
Do not, I repeat, do not go for the hard sell.This is not the
time.If you must, save the hard sell for marketing, or better
yet, chuck it all together.Do not wheedle, whine, or beg the
media.Make your pitch, respect their time,and their decision
then work toward building long term relationships.In the end,
you'll have the kind of names in your pocket to begin dropping
at parties, and you will be a star!A star with the mind of a
publicist.
__________________________
Anne Marie Baugh is a noted publicist for cyber-stars
such as Mark Joyner, Rick Beneteau, John Harricharan, Marty
Lund, and more.She also owns and operates Write-Promotion,
an online business that works hands-on with businesses
looking for promotional avenues to cyber-success!
Please visit today at:http://www.write-promotion.com
or write to:write@write-promotion.com
We look forward to hearing from you!
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