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Anne Marie Baugh
The Big Bang Publicity Campaign
Famous is as famous does and the famous get known through
publicity.Yes, that's right, fame doesn't discover you, you
create it through strategic campaigning.What's more, the
techniques for increasing your exposure are not as difficult to
attain as you might think.A great publicity campaign starts
with courage, then planning, and lastly, it succeeds through
persistence.If you're not sure why you should seek fame,
consider fortune because the two go hand in hand.
Fame will bring your business into the forefront of your target
audience faster than any advertising campaign can hope to do.
It solidifies you as an expert and creates a deep, abiding
confidence in the consumer.It makes you a shining star with
infinite possibilities.So what are the steps you ask?Well
paste a gold star to your forehead and let's get started.
1. Press Releases:
Increase awareness through a press release.Yes, I know, press
releases have become quite the popular little tool around
cyberspace with releases being blasted hither and there, but are
they working?Probably not.Blasting your press release will
bring blasted little results.Instead, thoughtfully put
together a very dynamic one-page press release and target
publications that would be most interested in you and your
business.Don't drone out the details, make that press release
sing your praises.Then send it to a real live editor and
follow up with a phone call. In other words, let the press
release be the invitation to your follow up phone call.Begin
making connections with the media.Be polite, be excited, and
be patient.
2. Create A Press Kit:
A Press kit is basically an exaggerated press release turned
into a package.It's more complex, tells more about you and
your company, and is all pulled together into a nice neat
folder.Of all the questions I receive, first is, what is a
press kit?Simply, it is a folder of information about you or
your business.It should contain:
A.An Introduction Letter
B.One or Two Press Releases
C.A Fact Sheet (This contains the facts about you or your
business.)
D.Bio Sheet (Which is a biography of you and your
accomplishments.)
E.Copies of Published Articles
F.Company Literature
G.A Business Card
Send your press kit when an editor, publisher, or producer wants
to know more about you.
3. Newsletters Offline.
Don't forget that a whole world exists offline.Locate
newsletters or smaller print publications offline and submit
articles.This can be a very dynamic way to increase your
exposure as well as add to your press kit.You can locate
newsletters in your subject area by visiting the local
university library reference section.Ask for a directory of
trade newsletters and do your research.Once you have been
published, it's easier to step up to the larger publications.
Fame starts small and then snowballs onto itself.
4. Speak Up!
Yep, that's right. Start giving speeches on your area of
expertise.Start locally at civic clubs and local educational
programs.Then find the local talk radio shows and make your
case to the producer.It's surprising how many talk radio shows
are actively looking for new speakers.Once you have achieved
Talk Radio, the opportunities will start coming to you.
5. Publicity Pitches:
Put together several dynamic article ideas.Just the ideas, not
the actual article.This is called a Publicity Pitch.Take
those ideas and then pitch them to editors of targeted
publications.This can work very well as it saves Editors time
and puts the outline right into their hands.As a past Editor I
know how well this works.Editors love ideas, especially ideas
that are completely outlined and correct for their readership.
This means don't send pet article ideas to cooking magazines.
Send pet articles ideas to pet publications.Seems like a no
brainer, huh?But you'd be amazed at what editors see that
don't apply to their own publication.
Synopsis
* Create A Hard-Hitting Press Release.Keep it informational
and concise.Avoid the use of superfluous language and
adjectives.Editors want to know the facts.
* Target The Correct Publications.Resist the urge to blast
your press release out to thousands of publications, most of
whom will not be interested.Most likely this technique will
annoy them.Instead target the publications that will be most
interested in your press release.
* Send A Personalized Letter.Send a letter directly to the
correct editor of the publications you have selected.Don't be
afraid to call and confirm the editors name.Then send the
press release with the cover letter and follow up with a
friendly, non-pushy phone call.
* CreateA Press Kit.Create press kit that defines all of
your successes and achievements.Include a bio, press releases,
and clips.
* Don't LimitYourself To Online Ezines And Newsletters.
Plenty of valuable newsletters still exist in print, hard copy
form.Target these editors as well. Many are hungry for content.
* Get Yourself In Front Of An Audience.Don't forget the real
world!Find opportunities to speak to your target audience.
Many professional organizations are looking for free speakers.
Take these opportunities and run with them.
* Pitch Like A Pro!Sometimes the best approach to the media is
a simple pitch.Forget the press release and all the elegant
literature.Make a phone call and pitch your story.It's often
the most effective approach
Fame comes from planning and persistence.It has its
rejections, but if you can learn not to take it personally, it
will eventually work.Remember, once you start, keep going.
Once you stop, you have to start all over.
__________________________
Anne Marie Baugh is a noted publicist for cyber-stars
such as Mark Joyner, Rick Beneteau, John Harricharan, Marty
Lund, and more.She also owns and operates Write-Promotion,
an online business that works hands-on with businesses
looking for promotional avenues to cyber-success!
Please visit today at:http://www.write-promotion.com
or write to:write@write-promotion.com
We look forward to hearing from you!
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