Anne Marie Baugh
A *Brand* New You with a Big Brand Bank Account!
The good ol' American cowboy still lays an iron in the fire
and brands his beef with the proud mark of ownership that
identifies his product to the world. Branding in the business
world is not so very different. It is the means for marking in
the public mind a strong identity - an identity that is You,
and your company, forever.
If you're smart, you will make doubly sure that the process of
Branding You is marked with a strong sense of pride and
personality that you back up with your personal integrity!
After all, Branding is something the public will remember
forever, so you want them to remember you in the best and
brightest possible light, right?
Recently, I had a client ask me why his press kit had to have
so much information about him, the person, instead of just his
business.As his publicist I took the time to explain that
when the media comes to interview him it's not his business
that will create the story, it's him!The person behind the
business is the humanizing ingredient that will capture
the attention of the public and create a sense of bonding that
will in turn bring about more business. You are the key!Only
people can create confidence and trust. And while products are
branded everyday, Branding You will create a deeper and more
lasting impression.Do you know anyone that ever tried to
follow in the footsteps of say, CocaCola?Of course not. BUT,
many an entrepreneur has tried to emulate the business icon
Lee Iacocca.
Now here is a man who understood the value of Branding
himself.At the helm of Chrysler he knew that to steer the
failing automotive company into a position of profitability,
and, drive the Chrysler mark into the minds of Americans
again, he had to give it a voice.A human voice and that
voice was his. A voice people could trust. A man of
leadership. His legend will forever be linked to the success
of Chrysler.
So, now the question is, what will Your Brand say about you?
What is the message you want to share with the world, that
will become Your Mark, forever identifying your business and
what it stands for? Take your time to answer because forever
is, well, forever! This is a bit akin to selecting your motto,
the saying that forever tags along with your company name as a
further identification of what you do.Your Brand however,
says what you are!It is the characteristics and values that
will become your public story.It is very important that you
take the time to decide what you want Your Story to be as you
start the Branding of You.
To be effective, and stand apart from the floodgating crowd on
the Internet, it is especially important that the Story of
You, the story that will become Your Brand, rise above the
madding crowd. So PLEASE resist the urge to copy or follow. Be
creative, be positively outrageous, be irresistible, but above
all, *be yourself* in your approach.
Sound painful?Well, trust me it's not. There's a wonderful
new you with a wonderful new bank account coming your way.
Simply put, Branding You is the most important step you need
to take to start profiting on the Internet. And profiting is
never painful, is it?
__________________________
Anne Marie Baugh is a noted publicist for cyber-stars
such as Mark Joyner, Rick Beneteau, John Harricharan, Marty
Lund, and more.She also owns and operates Write-Promotion,
an online business that works hands-on with businesses
looking for promotional avenues to cyber-success!
Please visit today at:http://www.write-promotion.com
or write to:write@write-promotion.com
We look forward to hearing from you!
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