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Allan Gardyne
Cheap Or Free Tracking Services
An amateurish way of tracking an associate program would be to
use a cheap tracking service such as Stat Trax
http://www.stattrax.com/ . There is no complicated analyzing
of server logs needed. You install a bit of HTML code on your
site. Then you visit the Stat Trax site and can see at a glance
which URL your visitors came from. You could set up your own
commission system to reward webmasters who refer people to you.
It might work if you were selling a very high-priced product and
had only a handful of associates.
SuperStats http://www.superstats.com/ is another web page
statistic service which you can use to find out all sorts of
useful information, including unique visitors, how many pages
they viewed and -- most important -- which of your referrers
your hits come from.
Using a web based tracking service has the disadvantage of
slowing the download time of your page. Another option is to use
software to analyze your server logs.
Software to analyze your server logs
(I haven't investigated whether any of these are suitable for
tracking associate programs.)
Hit List Standard Edition v3 http://www.marketwave.com/ was
often highly recommended free software you can use to analyze
your server logs to see where your visitors are coming from, and
the path they take through your site. Unfortunately, it is no
longer available.
Here's what Marketwave http://www.marketwave.com/ says about
the products which are now available:
Hit List Professional
Hit List Professional reports behavioral data about web
visitors, such as which companies are visiting and what content
they access. This knowledge can demonstrate return on investment
(ROI) of online marketing campaigns and be used to make better
on-line business decisions. Specific capabilites include
analyzing visitor navigational patterns, ad banner tracking,
query string parsing, and historical trend analysis.
Hit List Commerce
Hit List Commerce reports behavioral data about web visitors,
such as which companies are visiting and what content they
access. This knowledge can demonstrate return on investment
(ROI) of online marketing campaigns and be used to make better
on-line business decisions. Specific capabilites include
analyzing visitor navigational patterns, ad banner tracking,
query string parsing, and historical trend analysis. In
addition, Hit List Commerce includes Marketwave's exclusive
DataLink feature that can correlate web data with other
corporate data to measure marketing campaigns in dollars rather
than just "hits."
For a really professional approach, WebTrends
http://www.webtrends.com/ is highly recommended by I-Sales
http://www.mmgco.com/isales.html moderator John Audette.
WebTrends works on your desk top. To use it, you need access to
your raw server logs. WebTrends supports most platforms.
Gordon Currie recommends Webhound from
http://www.bellacoola.com used with WebTrends for a small, easy
to manage report which gives you the information you need.
Analog available free from
http://www.google.com is very popular
and available for Unix, VMS, RiscOS, Windows, DOS, and Mac.
Weblog, a free log analysis script available from
http://www.awsd.com/scripts/weblog/ tells you the path a
visitor takes through your site, what key words they used to
find you in a a search engine, and referring sites.
Gumball Website Tracker http://www.gumball-tracker.co.uk/ is
an invisible free personalized website tracker for webmasters.
I've received a recommendation - and seen its stats described as
"indecipherable".
Other tracking services/software I've seen recommended include:
http://www.coolcounter.com
http://www.xav.com/scripts
Analog (free) for Macs http://www.google.com
BellaCoola Software Corporation (free service)
http://www.bellacoola.com/
Better Counter (free) http://www.better-counter.com/
eXTReMe Tracking http://www.extreme-dm.com/tracking
http://www.xav.com/scripts/axs/index.html
Nettracker http://www.sane.com/demo/NetTracker/kwm/
http://www.freestats.com (free service)
Getstats Documentation
http://www.eit.com/software/getstats/getstats.html
http://w20.hitbox.com/a.cgi
MyTimer.com http://www.mytimer.com/
http://www.google.com
WebTracker (free web tracking) http://www.google.com
wwwstat HTTPd Logfile Analysis Software
http://www.ics.uci.edu/pub/websoft/wwwstat/
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